As the leading digital advertising agency in Hyderabad, we’re always on the lookout for something new; new ideas, new social media trends and new stories to share. In social media advertising, it isn’t enough to upload a post on various social media platforms. Today, Netizens look out for engaging stories created around that post. But, this story engagement should be subtle, nothing like a pushy salesman. It takes a lot of expertise over social media marketing and current digital trends to design a campaign for your brand. Let’s consider some of the prevalent social media trends for your brand betterment:

The Rise Of User Generated Content:

In short it’s called UGC and means any form of content (video, blog, discussion, form posts, digital images, audio files etc.) that was created by the consumer or end user of an online system.This is a very important parameter to judge the engagement scale of your uploaded social media content. So, if your uploaded post manages to get a huge chunk of likes, emoticons, remarks, comments on remarks …then your uploaded post has managed to strike a chord amongst the targeted consumer group. Well, if it doesn’t then your brand needs an experienced digital advertising agency well equipped with digital insights to help resurrect your social media marketing plan.

Strong Visual Content Delivers More Result:

A picture is worth a thousand words, but a video is worth in millions as graphics expedite better engagement- recollection and retention. Today pan – India leading digital advertising agencies are making a conscious decision to make visual content as a must in planning all their social media marketing. Earlier a few picture posts would suffice, but today visual content marketing is more successful than any other form of communication. And they have reasons to believe as visual content has more potential to go viral amongst page followers, fans, readers, clients and competitors. So, if you are planning a post, ensure that it has well designed creative with appropriate colour schemes, legible fonts and call to action details.

Live Video And Real-time Content:

The present class of Netizens live life today; for them life is now. With this kind of mental framework, live video and real time content is the order of the day. So, if your brand has something significant to say, don’t just say – show it live in real time. As discussed above, video content is far more engaging than static post and to have live video in real time is like cherry on the cake. As the leading digital advertising agency of Hyderabad we have been prescribing this digital marketing tool to optimize the digital marketing calendar.

Some Of The Reasons For Its Growing Popularity:

• People love videos as they instantly appeal to all age group.

• Videos which depict humour, OMG type content are more likely to be viral.

• With smartphone, making video gives gratification to the creative instinct of the user Seeing is believing

Cling On To The Generation – Z:

Before we discuss Generation – Z as the buzzingmarketing consumer category, it’s very important to understand the meaning of other associated terms like Baby Boomers, Generation – X, Millennial or Generation – Y. In simple words, Baby Boomers are those sects of consumer born between: 1946 – 1964. Generation- X between:1965– 1980, Millennial or Generation Y between: 1977 – 1994and finally Generation Z born between: 1996 – 2010. And today, the term Generation – Z is the buzz amongst best digital advertising agencies in India as this age group will lay the foundation for the digital consumerism culture of the future. No brandbig or small, new or old, can devise a digital marketing plan without considering the behavioural and psychographic aspects of the above mentioned generations.

Social Media Is Predominantly Mobile:

Late DhirubhaiAmbani remarked “The world in your pocket” during the launch of Reliance Mobile Phone. Today the remark is more meaningful with Jio and pocket-friendly smartphones which led to the boom of social media. We would like a share a very interesting statistics about the use of mobile phone, desktop, tablet etc. to access various social media platforms as on March 2018:
MOBILE PHONE : 77.81% DESKTOP: 21.57% TABLETS: 0.61%

Augmented Reality (AR):

As discussed earlier, in social media visuals play a significant role in viewer engagement. Now we have many social media Apps to give various photo-effects to the visual /photo in order to improve the engagement rate. This phenomenon is called Augmented Reality. Snapchat is the forerunner in this league and Facebook uses the AR Camera Effects. The creators of social media Apps can use AR to guarantee satisfactory user-experience. This ‘mixed reality spectrum’ heightens the visual and auditory senses.

So, if you think these few are only what we prescribe, we request you to visit our work portfolio. It’s a testimony to our digital advertising & mainline brand promotion stories we have been narrating for over 19 years in Hyderabad, Bangalore and Pune!