The Background:

Hotel Naveen, nestled by the serene Unkal Lake in Hubli, has been a prime destination for both business and leisure travelers. With a chic ambiance, spacious rooms, a multi-cuisine restaurant, an open-air lawn for celebrations, and the newly launched Plumeria SPA, Naveen Hotels Hubli offers a range of amenities ensuring a comfortable and rejuvenating experience for its guests.

The Challenge:

The newly inaugurated Plumeria SPA was struggling to attract a significant number of guests. In light of this challenge, we, the dedicated creative agency for Hotel Naveen, were tasked with devising a strategy to increase footfall at the spa while promoting a healthy lifestyle.

THE APPROACH:

We approached the challenge with a comprehensive strategy centered around the concept of holistic wellness. We suggested having a Weekend Yoga Workshop at Hotel Naveen, taking advantage of the serene environment and the relaxing atmosphere at the Plumeria SPA.

The workshop, titled “Find Your Zen,” aimed to attract individuals seeking relaxation, rejuvenation, and a break from their hectic lifestyles. To ensure maximum participation, we targeted fitness enthusiasts, college students, and weekenders aged 20-35, as well as corporate officials and hotel regulars aged 35-45, through social media campaigns.

THE RESULT:

The workshop had a significant positive impact on the Plumeria SPA’s business, with a noticeable increase in footfall on the days of the workshops. Additionally, the workshop succeeded in fostering repeat customers, with 5 percent of participants returning to experience the spa’s offerings again. Overall, the campaign not only achieved its primary objective of increasing footfall at the spa but also successfully associated the Plumeria SPA with a healthy lifestyle, further enhancing its appeal to the target audience.