Would you mind if your flight lands at the designated airport ahead of its scheduled arrival? “No, Right?” Similarly, would you mind if we,as the leading digital advertising agency in Hyderabad, tell you about a marketing technique to make your advertising land faster, economically and right into the mind of the target consumer? Thank you for saying no. Let’s begin about WhatsApp Marketing. The popularity of WhatsApp as the messenger App spread like a wild fire. The sheer simplicity, user-friendly interface, multi-tasking features made it the world leader with 1.6 billion active users as on December 2017. In India, the number is 200 million active users as of February 2017 which is further grooooowing like anything. Now with such a huge chunk of active users, the marketing opportunity to benefit your brand is immense.

Imagine your advertisement – whether text, image, audio, video, GIF or in multi-media format reaching millions within seconds at the most negligible price. And not just reaching, there is about 90% chance of it being read as well. To add cherry on the cake, it’s even possible to achieve Target Marketing by deciding on the category of target audience for your brand with WhatsApp Marketing. Such huge promotional possibility is what is making WhatsApp Marketing the latest buzz in the realm of digital advertising agency business. Let’s consider some of the unique benefits.

Send multi-media content:

Using WhatsApp platform as the medium for your advertisement is the marketing tool today. Chances are that many smaller digital advertising agencies may not be even aware of this phenomenon. But, as Hyderabad’s leading digital advertising agency with branches in Pune & Bangalore, we are in sync with the latest marketing trends. As a company, you have a mobile number database of your consumers. These mobile numbers are very likely to be used as WhatsApp number by the consumers. So using these mobile numbers, you can directly send content in text/picture/video/audio etc. We would recommend a 20 second promotional video in MP3 /MP4/AVI formats. Don’t worry, we will write the script, shoot, edit and do all the needful. So, WhatsApp Marketing has the advantage of multi-media support.

Real – Time Service:

In India, the average internet density & speed (3G – 4G) has improved considerably over the years. So, the chance of your promotional video reaching into the inbox of the targeted WhatsApp user in real time is very high. So, WhatsApp Marketing has the advantage of real –time delivery.

Mobile using WhatsApp can be linked with the user’s Desktop :

The average screen size of smart phone user is 5 – 5.5 inches which is reasonably big enough for the display of your promotional video. But with WhatsApp software’s flexibility, it can be linked to the users’ desktop too. So, now your promotional video can be easily viewed on an approx. 15 inch screen. So, WhatsApp Marketing has the advantage big screen visibility.

Use the power of group:

Did you know that a WhatsApp user can create various GROUPS with more than 256 MEMBERS? Today, almost every WhatsApp user is attached to some WhatsApp Group or the other. In this context, now imagine your promotional video, if shared, can reach to more than 200+ users within seconds. The receiver in turn can forward the video to his/her group. This is how any content becomes viral. So, WhatsApp Marketing has the advantage of group multiplication.

Use it for 2 way engagement:

Unlike traditional advertising which is one way communication, WhatsApp Marketing is a two way channel with instant engagement between sender and the receiver. So, in the case of your 20 second promotional video, you can expect best turnaround time reverts. So, WhatsApp Marketing has the advantage of 2 way communication.

Use it for Marketing Survey:

Imagine if you aspired to take a market survey about any aspect of your brand, company or any other marketing objective. Earlier you had to print paper feedback forms and hire some surveyor too. But with WhatsApp Marketing, you can directly send a digital form and ask for feedback. It’s a WIN_WIN case. So, WhatsApp Marketing has the advantage of cost effective survey medium.

Use it for making Special Team:

As mentioned earlier, you can make a special brand-user team/group and use it to send brand promotional contents. So, if you aspire to launch a new campaign/product in the market, WhatsApp Brand User’s Group is your readymade channel of communication.

Use it for Brand Positioning:

WhatsApp has some very encouraging statistics in its favour. It’s free of cost, available in 10 + Indian languages (53 languages worldwide), used 70% with almost three hours usage on a daily basis and more than 90% messages are opened and read on a daily basis. Tell me, which advertising channel has such incredible features?
So as the saying goes, “Make hay while the sun shines”, make the best use of WhatsApp Marketing. At Tempest Digital Advertising division, sunshine or no sunshine, we have innumerable other digital marketing techniques to ensure that your brand make hay the year round. After all, 19+ years of experience does matter.