Heavy traffic is bad, isn’t it? Not really if you have a website or own an e-commerce business. Heavy website traffic is every brand’s online dream come true mission. But mere dreaming about traffic website won’t do, there are strategies and steps to increase the website traffic with something called “Content Marketing”. Well, content marketing is an online marketing strategy centred around delivering high-quality contentto your target audience that they have a genuine interest in consuming. It involves consistent efforts to build a base of happy-n-engaged audience so that they can be converted from leads to prospects to buyers who can be directed to your cart list and finally to the payment gateway. Let’s consider some effective examples of content marketing to increase your website traffic.

Blogging:

To put it in simple words, blogging is a textual representation of a new insight, idea, incident or an experience as expressed by a writer called blogger. With blogs, brands very prudently use certain key words which consumers type in the search box during their online search. Due to restriction on lengthy body copy in advertisements, blogs have the text liberty to express brand stories in an engaging way. It is by far by one of the most inexpensive way to increase the website traffic. It gives about 97% more backlinks to the brand website. More backlinks means more people finding your site and visiting. The correct use of keywords, prudent repetition of the keyword, works both for organic search or paid search to land on the first SERP or search engine result page.

Social Media:

Today, it is hard to imagine a brand media plan without the integration of social media tools like Facebook, Twitter, Instagram, You Tube, LinkedIn and likes. These social media platforms are like the “Social Adda” or “Social Hubs” where all young and old visit virtually to catch up their real or virtual friends, associates or so called Fb-friends. The idea is to exploit this traffic congregation to the advantage of your brand. Use high quality picture posts, interesting GIFs, Wow emotional Videosto keep the visitors hooked to your page. Take use of regular post, lead generating post, carousel post, memes, interactive posts…more the comments, likes, reactions, responses and trail of positive comments,more your post will generate better website traffic.

E-mail Marketing:

It is by far the most cost-effective, instant and direct way to reach your target audience. But with the growing instance of E-mails not been opened, discarded instantly without reading in details…the idea is to make this mass medium a very personalized & engaging way to connect with your target audience. Simple, short, relevant copy with website link and other call to action points so that the prospects can reach out to your brand website. Make an updated database of the most relevant and promising target audience. In case you don’t have one; run a social media contest to gather e-mail details, phone number, geographic location, demographics, psychographics, etc. through pop-up windows.

Paid Search:

For website traffic, it is one of the main components of Search Engine Marketing (SEM) while the other being Search Engine Optimization (SEO). They appear one beneath the other right above the organic search results for keywords typed in the search box. They instantly catch the attention by their legible location. See, getting top- ranking in the organic search list is a time consuming process, so it’s better to support your brand visibility with the Google’s paid service and secure a prominent position for the prospects. Although it’s a paid medium, it is highly useful and recommended by leading digital advertising agencies.

Landing Page:

Once any prospect clicks a link provided in your advertisements, he/she is routed directly either to your home page or any other transactional page you aspired for. Ensure that the copy, design, user interface and user experience is hassle-free. We believe that the prospect is either in or out in less than 20 seconds. Make use of Twitter to first gather a decent audience with an engaging tweet. Let the tempo built up, and then slip a small promo link of your landing page.

Infographics:

This topic has become very important in content marketing for generating traffic to your website as they make lengthy copy into simple to understand picture formats .Use engaging vibrant colours, legible fonts, helpful stats and data to make the content more engaging for the reader. Never forget to add the website link of your page at the footer.

Videos:

On an average, online viewers spend about 40 minutes to 60 minutes sessions every day. But they have become very restless with about 5 sec of attention span. So make the content more digestible, crisp, with loads of humour and emotions. Agreed, that it’s easier said than done, but they are worth the investment. Make lively testimonials, stop-motion user manual, how to do it series content to keep your online viewer engaged.

Link Building:

The success of any SEO is to first and foremost make a web of links, placed carefully to hook all online prospects and visitors to your website or landing page. The aim of this strategy is to get backlinks from highly ranked sites that Google considers commendable. Take the help of “Guest Bloggers”from the industry you represent and link them to LinkedIn. You can also use contents from various industry leaders.

Conduct A Survey:

In digital advertising, Survey Monkey or any other survey online community can make a good input in increasing the website traffic. Make a list of brief questionnaire and use tick the most appropriate technique for the respondents.

Make Your Site Responsive:

Once the target audience is on your website, ensure that the main pages, drop-down menus are responsive. They should not buffer or contain difficult to understand or navigate contents.
There are many more maal-masalas in the digital advertising basket of Tempest Advertising. Come over for a free-wheeling chat, we are not overcrowded with client traffic. Rather a personalized rapport with many blue-chips to start-up brands in Hyderabad, Pune and Bangalore.