Not only humans, even healthcare brands are quite susceptible to improper diagnosis. One wrong association with any inexperienced digital marketing agency and your brand will be prone to many branding or communication issues. So, if you are concerned with any healthcare brand in Hyderabad, Pune or Bangalore then this blog is a must read.

We have reached a scenario where consumers are certainly not short of options – options for hospitals, doctors, diagnosis centres, health check-up and more. Gone are the days when any hospital or practitioner’s voice was considered to be a dictum. Now the patients, patient parties are more aware and exposed to more alternatives; thanks to the Google Effect. With cost-effective internet connections a huge number of people are getting online to address many of their healthcare issues. They do not wish to be labelled as naïve. They are looking for best hospitals, doctors, alternative treatments, price deals and what not.

With this new online phenomenon, even digital marketing companies in Hyderabad, Pune , Bangalore or pan India are gearing up to connect with the online breed of consumers. We are slowly witnessing a boom period of digital marketing in healthcare industry. Did you know that “searching for health information is the 3rd most popular online activity”? The main reason is that a huge number of people are looking for only

the best possible healthcare solutions @best possible time @best possible cost to their problems online. So it is safe to predict that Digital Marketing is the front runner amongst all the marketing communication solutions. So if you aspire to hire services of a competent digital marketing agency for your healthcare brand see if they offer the following services. We will now elaborate on the composition of an ideal digital marketing solution.

Ideally, digital marketing includes search engine marketing, website content marketing, social media marketing, mobile marketing, Ad words, lead generation ads and more.

SEARCH ENGINE MARKETING :

In simple words, when you type-in your “need” inside the search box of Google, your input is assessed by the “Google search spiders”. As a result, a hierarchy of result options appear on your screen as evaluated by Google. Now an important point to note here is that, there is a scientific and logical process to improve on your search engine rankings. An experienced digital marketing agency, knows the process and other trade secrets to improve your brand rankings.

Website Content Marketing:

Once your brand name appears in the search result in the top-5 list, the prospect will visit your website. The healthcare industry is very particular about the website contents. The secret is in making the content simple, aided with infographics, and other charts. Our experience says that prospects leave the website in less than 20 seconds if your website is cluttered, not-user friendly and difficult to navigate. As an experienced digital marketing agency for over 19 years, we understand the science and aesthetics of a perfect website. The correct use of key words, interactive website, business-relevant colour schemes etc.

Social Media Marketing:

Contrary to many, the impact of Facebook, Twitter, You Tube, Snapchat, LinkedIn and other social media tools is here to stay for long. The 25 + old earning consumers, senior level consumers certainly follow the social media accounts of companies. Healthcare brands use these social media accounts to be in touch with the present and future prospects. So it becomes very essential to assign the duties of an experienced digital marketing company to exploit these online customers.

Mobile Marketing:

Your mobile or the Tab will be the future screen for all your personal or professional needs. Many traditional media like press, outdoor, TV, etc. will lag behind or fade away to oblivion. So it becomes imperative to adopt the medium of the future. With the production of economical smart phones, digital marketing will be the greatest beneficiary.

AD Words, Lead Generation AD:,

For a healthcare brand, it’s very important to be clearly visible in all forms of search results. So if you assume your brand may not appear in the top-10 organic search results, supplement your promotional efforts with Ad Words. They ensure your brand or promotional message appears prominently. Next are the lead generation ads which are designed to lead you up to your website with a clear call of action.

As the leading digital advertising agency with branches in Hyderabad, Pune and Bangalore with over 19 years of experience, we have many more insights and trade secrets in our advertising quiver. Come over for a cup of coffee; your brand will prosper in the pink of health.