“Small Business is’n’t a mistake, thinking like a small businessman certainly is!”

Apple Inc. which values more than 800 billion dollars today first started in a motor garage with an investment of about $1500. Yes, only $1500; Steve Jobs sold his Volkswagen for $1300 and his friend Wozniak contributed $500 by selling his HP Calculator. The moral is that even the tallest banyan tree starts from a humble seed. Today’s blog is about the various wow factors of digital marketing which can boost your humble lemon sized small company into a banyan sized apple.
“Digital Marketing”, “Google”, “Internet”, “Smart phone”, “Social media”, “E-commerce”, “Online consumer”…these are not any ordinary words; they are the success mantras for any businessmen, big or small, new or old to revolutionize their business. In fact Digital Marketing is the trump card for those businessmen who genuinely have financial constraints to afford the traditional advertising methods like Press, TV, Billboard, Radio, Direct Mail etc. Today’s consumer has a smart phone in the pocket, pocket-friendly internet connection with Mr.Google and a need which needs to be satisfied. They are slowly getting as more comfortable withOnline buying than the Offline Brick & Mortar store purchases.

Digital Marketing Is True Vale For Money:

While it takes many lakh rupees to publish a Times of India quarter page- front page print ad, for digital marketing, it would need a few thousand rupees to reach an equally number of viewers. This ad cost factor is the same for a TV commercial as well. The cost per view in digital advertising is peanuts as compared to traditional advertising.

Digital Marketing Enables Target Marketing:

Apart from the huge cost, all traditional media advertising is passive in nature; it’s a one way communication targeted at a mass. On the other hand, digital marketing is absolutely target-oriented and interactive in nature. In traditional advertising there is no guarantee that your communication has reached, viewed or understood by the target audience; but digital marketing ensures hard fact statistics about the ad reach and response. It assures very little wastage of promotional budget.

Digital Marketing Generates Higher Conversion Rate:

In digital marketing there are digital banner ads, pop-up ads, videos, GIFs, search advertising, Google Ads, social media advertising, classified and more to ensure that your message reaches your target audience in different formats and multiple times. As a result you maximise your reach, frequency and hence ensure higher conversion rate.

Digital Marketing Assures Higher Roi From Campaigns:

Crores is what you need if you aspire to launch a Pan India full-fledged brand campaign in traditional media. Now consider doing that easier, faster and better in one fourth of the media allocated budget. Yes ladies and gentlemen, that is the Full Paisa Vasool benefit of digital marketing. It’s possible to design a full-fledged campaign spread across SEM, Ad Words, Facebook, Twitter, LinkedIn, You Tube, Instagram, Tumblr and many more. In modern times, digital marketing is the most measureable form of marketing. It’s quite difficult to track the success of the traditional marketing tools; but Digital Marketing has analytics to measure the success of each and every rupee, engagement ratio, consumer gender, engagement time, frequency, success rate, real time feedback, and more. You can study these analytics and get insights about the target consumer’s behaviour and other knowledge for future campaigns.

Digital Advertsisng Ensures Quick Change Of Your Creatives:

Designing and changing new creative for print, outdoor, direct mails, radio, TVCs may take weeks and in some cases months. Then there are weather factors which may ruin your creative execution. Well, nothing likethis in digital marketing. A few hours and the revised new creative are online into your target consumer’s mobile phone, desktop or tab.

Digital Marketing Ensures Better Qualified Buyers With Seo & Local Seo:

Your brand doesn’t need to be advertised to all sects of consumers. Imagine Mercedes Benz sending ads to Atlas Cycle buyers. In digital marketing, you have the prerogative of customizing your ad with clear demarcation on age, status, class, gender, interest, affiliation group, exact Pin Code area, day, time and even frequency. Further with local SEO, you focus on your aspired target group and channelize all your brand promotional initiatives with clear marketing goals.

Digital Marketing Ensures Real-time Engagements:

Digital marketing gives you the unique advantage of getting instant and real-time bouquets or brickbat results for your advertisements. In traditional media, it takes weeks or even for a simple reverts on direct mailers. A print ad asking for “cut-out this portion” and mail to us may take weeks to reach. In social media post, it’s like us, comment or forward options in jiffy.
So, the moral of the blog is that digital marketing tools aresmarter than traditional or out dated marketing tools. The business vision is more important than business capital. Move with us, to move with the digital age. Even we started like a lemon, until we became an apple in digital advertising with 19+ years of experience in the advertising industry.