THE TASK:

A 360 degree integrated marketing communication including brand logo, corporate identity, website, brand launch campaign and various ATL& BTL activities.

BACKGROUND:

A mega township project of 2 – 3 BHK apartments spread across 700 acres at a lesser known location – Singhagad Road.

THE CHALLENGE:

The project location “Singhagad Road” was not that popular as compared to other well-known locations like Hinjewadi, Magarpatta etc.

OUR THINKING:

Mind-set of the target consumer needs to be changed about the project location.

OUR PROPOSITION:

The brand location’s inherent strength, viz. 700 acres was amplified and positioned as a new changing face of Singhagad Road.

THE WORK:

Integrated campaign.

CAMPAIGN DETAILS:

Our campaign received press media coverage for the unique approach. The transformation was shown in a positive light using greenery & Mother Nature asa positive catalyst of change for the better.

RESULT:

It isn’t creative unless it sells. This campaign did not just sell, it was overwhelming. More than 1000 enquiries on the launch, delivered 7000 apartments across 95 towers. 6 neighbourhoods yet to come.