Who doesn’t like sale, the more the merrier for any brand. Sales are an indispensible yardstick of brand growth. And if you happen to be a small brand owner or an entrepreneur then sales becomes a do or die factor. With the growing popularity of digital marketing, E-mail Marketing was and is still the most cost-effective and dependable marketing tool. But there is a catch. Those E-mails which don’t follow certain fundamentals lay unopened or get deleted within a few seconds of opening. This blog will throw some light on the art and science of E-mail marketing. Let’s begin.

Personalized Communication :

One of the strongest advantages of E-mail marketing is that you have the power to personalise your communication and address to a pre-defined set of target audience. You have all the demographic and psychographic details of your addressee. With this advantage, the brand communication can be drafted so as to impress the prospect’s likings and tempt him/her for a site visit or cart a product. The trick is to address the sender with his/her first name, a very crisp copy supported by an equally impressive visual. Imagine one friend talking to another.

Quality Prospects:

Will you sell sweets to a diabetes patient? Then why waste your marketing resources selling your brand to a wrong or incapable prospect. With E-mail marketing you have the prerogative of filtering out the most promising prospects from unworthy ones. Once this is done, craft a brand communication which appeals to the buyer class and capabilities. Do some marketing research or take the help of an experienced digital marketing agency to gather quality consumer details.

Instant Tool:

Unlike the paper direct mails which needed mass production, postage and other menial botheration, E-mail marketing is paperless, cost-effective and instant delivery to the target consumers. Blink and your brand communication has reached the target consumers. Take the help of qualified content writers or simply assign the creative duties to a certified digital advertising agency that has the requisite skill set to execute your brand communication from thought to finish.

Relationship Matters:

E-mail marketing is one of the most successful customer relationship building tools. You can come up with e-newsletter; e-leaflets/brochures etc. addressing your entire customer base on a regular basis. Use the E-mail to send festive greetings, anniversary messages or anything you deem important. A happy consumer is the best asset any brand can aspire for.

Brand Launch:

Brand launch is no less than getting through a traditional marriage. E-mail marketing is a perfect communication tool inviting only the most eligible prospects for the big day. No gate crashers. These days companies come up with a ‘teaser-to-brand launch’creative. Unlike traditional means of advertising, all the creative can be send to all quality prospects for a fraction of the media budget.
Apart from the above advantages, E-mail can be used to boost sales using sales promotion tactics. They are much better than Tele-marketing calls which are a major cause of irritation for the target consumer.
If you are confident of your brand, there are confident buyers – make E-mail as the best bridge. As stated above, they are cost-effective, target oriented and equally result oriented. What more can you ask for. If about us, we are one of the most experienced digital advertising agencies with offices in Hyderabad, Pune and Bengaluru. We celebrated our 20th anniversary this June 2nd.