The Task:

To announce the summer campaign and get maximum footfalls at the ‘Wet N Joy’ water park the water park by Malpani Group.

Background:

Malpani Group has made its way into people’s minds through its vivid presence in a variety of industries. The business map of the group ranges from education to health, power generation to social work, farming to finance, transport to tea sectors, hospitality to retail and of course the entertainment sector. They have created entertainment parks for families like Wet N Joy in Lonavala and Shirdi. They gradually ventured into creating a spiritual theme park at Shirdi and are going to launch more entertainment parks in the coming future.

Our Thinking:

To create an innovative print ad which would attract people and generate enquiries and calls for the water park.

OUR PROPOSITION :

To create buzz by highlighting the 25 American Rides with a proposition that appeals to the mass audience i.eGarmi Me Dil bole Wet N Joy.

The Result:

Post the release of the print ad there were 1200+ calls on the next day. On an average 400-500 calls has been a normal. The ad generated almost 700 – 800 incremental calls \ The footfall at the park on Sunday were almost 6000. On an average there are visits between 2000 – 4000.

Ad Release Date:

Ad released on Friday May 11, 2018