What if your client, particularly from the real estate sector, insists in adding a maze of information on the hoarding? Just because he has rented the entire space (say 40×40) hence wants to show his property elevation in full view, a happy joint family in a Selfie pose, a pet dog, few bystanders, green park, blue sky, sun, full list of amenities, website URL in big size, 2 contact numbers in bigggger font size and in bold…and then also asks for more.

Om Sree Builders Before The K.I.S.S.:

The above scenario is a tricky situation if your client is a big value retainer. Isn’t it? We faced, if not exact, but quite a similar dilemma recently. The client was OM SREE BUILDERS, SECUNDERABAD. Before joining us, the client had been using some DTP operators for many years to do all their branding and communications. Luckily for them, they appointed two competent marketing professionals, who in turn appointed the best advertising agency in Hyderabad- us.

Om Sree Builders Hired Us For The K.I.S.S.:

They had heard about our reputation as one of the best advertising agencies in Hyderabad, with branches in Bangalore and Pune. With an agency experience of over 20 years, we took them baby-steps away from their DTP technique of designing creative. We met over coffee and tried to get into each other’s shoes.

How K.i.s.s. Helped Om Sree Builders?

Recently they briefed that their earlier designed hoarding wasn’t delivering results. There were almost no prospective calls, no buzz about the project. We used a special technique…we call it K.I.S.S., an acronym of “Keep It Simple Sir”! Our team proposed them the idea of minimizing the textual contents on the hoarding, use one focussed emotional appeal to connect with the target audience, and one contact number”. Let’s Keep It Simple Sir…we proposed.
Initially they were hesitant, perhaps feeling the habitual drive to load the hoarding with lots of visuals, texts and more. We spoke at length. We argued; but finally they agreed to go with the K.I.S.S. idea. In less than two months, they received 10+ quality prospects, 2+ conversions. The creative is still on display and with a slew of more enquiries pouring in; K.I.S.S. is a winning idea for our client. The client is now very happy with the results and has decided to K.I.S.S. more often. Does your brand also need a K.I.S.S?