What route map is to a traveller, a screenplay to a film director or a blueprint design to an architect…the “ADVERTISING BRIEF” is to an advertising agency. The biggest names in advertising in Hyderabad, Bangalore or even in Pune have become big by developing their unique art of preparing and executing the “Advertising Brief.”

Ever wondered about the contents of the Advertising Brief? Imagine you are the owner of a real estate brand and have approached us for a 360 degree branding solution. Come; we’ll take you to our art & science of preparing the advertising brief. We start with the following key areas:

WHAT’S COOKING- The Backdrop:

In this section, our client servicing executives will initiate an exhaustive online & offline market research to gain an in-depth knowledge about your brand’s history, sector, challenges, competitors, trends, future prospects and more.

WHAT’S THE ORDER- The Task Ahead:

In this section we understand your core marketing objectives. When clients themselves have no clarity, we become mentor to draw the immediate, short-term & then long-term marketing objectives.

WHO IS THE KING- The Target Audience:

In this section we assume the role of devil’s advocate and focus all our expertise to chalk out the best sect of primary & secondary target audiences.

WHAT’S BOTHERING – The Current Issue:

In this section, we analyse the present branding ailments and analyse its impact on your brand’s future.

ARJUNA’s BIRD’S EYE- The Insight & Key Promise:

This is one of the most crucial stage of the brief. We churn hundreds of pages of data, stats, information and prepare a one sentence of insight with the ideal branding solution. Mind it; it’s very tough and comes after decades of advertising experience. We are still learning even after 20 years in this industry.

TIME FOR ACTION-The Perfect Medium- Perfect Way- Perfect Place:

Here we assign a deadline to translate the brief insights into creative manifestations in print, outdoor, broadcast or online medium in the most result oriented manner.

There are many more of our trade secrets and strategies which have benefitted many of our esteemed clients. Just in case you are sceptical about our Tempestain way of advertising brief; we put forth the tagline of GHADI Detergent; “Pehle Istamaal Kare, Fir Vishwaas Kaare.”