More-:

it isn’t a simple four lettered word. In today’s competitive business scenario, anything “MORE” that’s negatively affecting your profit is chopped-off while that positive MORE that comes complimentary is always welcome. MORE margins, MORE productivity, MORE clients…..Yeh Dil Maange More. But the question is how? Well, the answer is by ensuring that you follow a simple “M.O.R.E.” formula. Are you still reading us? Good! You will certainly know MORE than those who deserted us abruptly.

mEthod:

Frankly most brands that have ever achieved their envious status had followed an “advertising method” planned by a leading advertising agency. They followed certain brand techniques designed by leading ad agency of that time. Let me give you an example. Bill Bernbach’s ad campaign on the American car rental company-Avis, “We try harder” followed the honest method of re-positioning their brand as Number 2 brand. Does your present agency offer smart campaign methods?

Objective:

Objective genuinely should mean asking for “realistic results”. And let me tell you honestly, that deciding realistic objectives is no mean task. Underestimate your real worth and you land up making ordinary objectives, while overconfident objectives can crack like an over-confident egg. For example, when sale of Cadburys Dairy Milk Chocolate went sluggish, they devised a “New Objective” of positioning their chocolates. They substituted their chocolates like desserts targeting the Indian families post meals (KUCH MITHA HO JAYE campaign). Does your last ad campaign achieved your aspired sales objective?

Result:

If you play to win, then the result should matter. You don’t launch a brand without expecting any results. And why wouldn’t results matter, when you invest many valuable resources like money, time, man-hours, prestige and more. And it takes an intelligent advertising agency to rationalize your resources and help your brand get optimised results. Is your present ad agency really result-oriented?

Experience:

God forbid, imagine you require a major heart operation. Would you prefer a general physician or an expert cardiac surgeon with a fantastic track record? Cardiac Surgeon? Isn’t it? Then why do you risk the heart & soul of your brand to novice ad agencies? Just because they charge less, or because they give ads faster like slaved robots? You need an experienced ad agency with qualified professionals to offer lifesaving diagnosis and treatments for the brand ailments. Is your agency ASCI recognized and in the trade for 20 years?
It’s high time, you appoint an agency for your business who can give you M.O.R.E. Replace your lesser agency with one who can offer M.O.R.E. and much more. We are more than happy that you read this blog right till here. But now take action to create more tempests for your brand.