Digital Advertising is still a new ballgame for even the major ad agencies, and big enterprises. So it goes without saying that even the small businesses are stumbling when it comes to realizing their true potential on the digital platforms. And the platforms are increasing in number every day.
Nevertheless, nearly all brands are on digital – and why shouldn’t they be? It’s cheap, it’s closer to the youth, and there is always room for innovation. Here are a few ways how businesses can capitalize on the digital medium unlike ever before:

Omni-channel marketing:

It’s an impatient world. And everyone wants their products delivered to their doorstep with just a few clicks on their smartphones. And that holds true for everything they buy – gifts for girlfriends or bricks for buildings. Providing a seamless experience will boost the reputation of any business – no matter how big or small.

Internet that resonates:

It is not really new information that India browses the internet at a far lower speed than the rest of the country. But that does not have to be true. Once a business realizes the potential with internet marketing – the next obvious step is roping in the big networks for faster internet speed – much to the satisfaction of the customers. We are a long way away from Google AMP and ALP.

Instant App:s

What if you had an app that people could enjoy without downloading? Wouldn’t you capitalize on that? Vimeo is already doing it with their Outstream videos but this is just the beginning. Imagine being able to access more than 100 taxi apps without downloading any of them. Imagine all of them at the same platform. What if Trivago was functional on your Google search bar? The possibilities are endless.

Chatbots:

Agreed, Chatbots are nothing new but small businesses are a long distance from beginning to enjoy their full benefits. 2018 might just be the year when they realize their full potential. After all, automation is a big benefit of digital – something all businesses need to capitalize on.

Remarketing:

The best way to sell a message is to keep repeating it. And that seems more practical than philosophical by the day. Statistics show that that remarketing ads can give businesses far more ROI than simple display ads. In other words, you are more likely to buy a product if you see the ad twice. As simple as it sounds, it is a brilliant tool to use.

Big Data:

The mother lode of all innovations take a bow when it comes to Big Data. And why shouldn’t it? Any and all industries – Computing, IT, Finance, Maketing, Advertising, have a huge deal to benefit from Big Data. It’s the future that is unfolding before our own eyes. Because digital advertising is all about data. And big data is evolving every year, as are its possibilities. So of course everyone should dig in for the proverbial fruit.