Not 10 million, not 100 million, now there are more than 400 million Indians who are online. 400 + million! Phew, a big number not worth ignoring because these millions will dictate the trends, technique, and brand promotional budget that will dictate the composition of the marketing budget. With the advent of Jio, the data consumption habit has literally taken a sudden spike. It is changing the landscape of digital marketing. The future digital marketing is now open for new entrants, path-breaking ideas, and sleek digital techniques. Let’s take them one at a time.

Target Customer-centric Experience:

Unlike the past where consumer had very little choice or alternate options…today consumers have multiple best rated options at their disposal. The focus has shifted from seller-centric approach to buyer-centric approach. We take the bet that any brand that will make personalized communication to delight the target consumer will be a hit.

Mobile Marketing:

Today the mobile phone isn’t just a means of communication; it’s a 24x7x365 live promotional screen. The traditional advertising mediums like print, outdoor, radio, TV are all worried with the increasing popularity of Mobile Marketing. There is a mobile phone in every pocket. It is increasingly subsuming the complete digital marketing landscape and hence it has been the medium of focus for the marketers. GOOGLE VERY RECENTLY ANNOUNCED THEIR MOBILE-FIRST-ALGORITHM expected to be launched sometimesin the late 2018. Once this change is done, the whole scenario of internet ranking, organic search will change.

Social Media Marketing:

It will continue to be a boon for small and medium sized brand owners for their brand promotion. Even the biggies will cut a specific budget for this medium and entrepreneurs. Unlike traditional media, Social Media is a low cost and high ROI platform. The vehicles like Facebook, Twitter, Instagram, You Tube and alike will continue to rise.

Website & Landling Page:

Would you enter a shop which looks shabby and cluttered from outside with no proper signage? The website and landing pages of a brand is very much like the exterior look-n-feel of any brick and mortar shop. Any brand website which has easy to read content, easy user interface, website content with the correct use of key search words as searched online, clear infographics, helpful videos, soothing colours etc. will definitely be a winner.

Interactive Content:

Not just an ocean of black and white text; easy to read font with interacting content leaves a greater impression. It can be simple quiz, infographics, GIF asking inputs, video with inputs and more.

Personalized Content:

More than just being an engaging content, making personalized content will separate the men amongst the boys. The advertiser must be aware about what specific consumers care about. They should have the metrics to track individual’s habits, interest, activity, page likes and type of emoticons used, day, time and even specific duration spend online etc. The winning dictum is “the better you know and more personalized content you show” makes all the difference.

Search Marketing:

Every second there are millions of online user typing in their needs in the Google Search Bar. The question is which brands appear higher in the Top- 5 search results in the organic search list. There is a lot of science, technique and backend homework which needs to be done for the “Google Crawler Spider” to crawl through billions of texts to make your brand name rank higher up in the search result. The dawn of Artificial Intelligence (AI) and Voice Searches will make search marketing even more challenging in 2018.

Influencers:

The digital marketing landscape will be heavy influenced by Social Media Role Models. The online opinion makers, movers and shakers whose opinion matters and have the capacity of influencing your target audiences. Their comments, suggestions, recommendations, are more persuasive and believable than any traditional campaign.

Video Marketing:

If a picture is worth a thousand words, then video is worth a million. Well textual content would not be totally out-of-fashion- but yes their preference would certainly fade a lot. A one minute of video content is the equal to 1.8 million words. Those short, crisply edited and emotional videos have the power to go viral.

Chatbox &chatbots:

The computer programme written to interact with an online prospective consumer like a customer service personnel has really caught in. They are being made more instinctual and well equipped with continuous learning algorithms.
In short, THE INDUSTRY WILL RAMP UP ITS USE OF DIGITAL MARKETING AND ADVERTSING TOOLS TO STREAMLINE MARKETING WORKFLOW. There are many more digital marketing trends we can continue talking about, but we suggest you bring in your brand for a diagnosis. We have a team of competent digital marketing experts who would look into all the care & cure; cause and concerns of Digital Marketing. After all, we have been successfully practising it for over a decade.