Becoming a parent is one big thing. Trying to become one is bigger. And if, by any means, you are unable to become one, the pressure it brings with itself is second to none.

A Little Background:

The Manipal Hospitals Group had taken-over Ankur IVF and FertilityCentre and needed to establish it as a part of the Group.They chose to go ahead with the name “Manipal Ankur” and did a website which looked like this:

Our Inference:

While doing research on the topic as well as their website, there were a few things that were quite clear to us:

• Make the website user-friendly

• Easy navigation and more SEO friendly

• Look and feel to be more warm

Our Recommendations:

• Change the name from “Manipal Ankur’’ to “Manipal Fertility’’ as the name speaks directly about the area of expertise

• Create a new brand identity for Manipal Fertility with a warm imagery and tone of voice

• Create a new website in line with the new identity.

Our Approach:

• Identifying keywords and understanding the customer base

• They need empathy, so give the feeling that we are by your side

• Give them personal attention

• Give them the reassurance that they are in good hands

• Give them the proof that they are making the right choice

The New Website:

The new website was designed as according to the brand identity which was created by the offline team. It helped in creating a consistent brand identity throughout the mediums. The navigation was also made simpler. It had a constant feature of fixing appointments in all the pages the customer visited which also played a key role in making the website customer friendly, regaining customers and expanding their client base.

Behind The Scene:What It Resulted In:

The website was compatible for both android and IOS users and all browsers. The revamping exercise resulted in a 40% increase in walk-ins and referrals. The biggest surprising achievement was the fact that International business from the Middle East started for the first time.
Overall, the exercise was quite tedious but a successful one for Manipal Fertility as well as for Tempest Advertising.