David Ogilvy opined “The consumer isn’t a moron. She is your wife.” – David Ogilvy, Confessions of an Advertising Man. Many agencies must have read the above quote, but we…
Tempest’s big idea behind Cybercity’s hit campaign.: Some time ago, Hyderabad was asking “What’s that big keyboard with the space at the centre?” It was a vibrant and eye grabbing…
Advertising is secret service – they say. Never explain what made a campaign a hit. Never divulge figures – not even to the client. Never teach others for free what…
How Tempest re-introduced Oxycool – Packaged drinking water In the day & age, when packaged drinking water is a toast of the town, how can one differentiate its brand? A…
Hyderabad agency wins Best Digital Media Company-India at Emerging Markets Awards 2017 14th February, Hyderabad Tempest Advertising has won the Best Digital Media Company – India award at the International…
Background : In Mumbai, India, Pepsi was a market leader in the soft drink market. However the company faced two problems a. Its visibility in the retail outlet was disorganized.…
Background: Pillsbury, a Fortune 500 Multinational entered India through a joint venture with Godrej. The company introduced wheat flour under the brand name Pillsbury Chakki Fresh Atta (PCFA). Later, the…
Background: Castrol’s heavy duty engine oil “Castrol Deusol Super” was a market leader in the Turbo charged engine segment. However, it was loosing market share to Penzoil rapidly. The company…
This is a management lesson from the streets but via Linkedin. I saw this post by one of my contacts and realised that there is lesson to be learnt from…
Hard-nosed, feet on the ground and street smart people can teach us some of the best management lessons that not even Ivy League professors can. Recently in Bangalore, I got…
