Resil is a leading chemicals manufacturer specialising in silicones and specialty materials. N9 – their range of textile technology solutions for freshness, heat control and quick-dry was newly launched and had to create a buzz in the textile world. To achieve this objective, they participated in a revered textile fair called TechTextile Expo.

Challenge:

To create an intriguing invitation and a magazine ad to ensure footfalls at Resil stall at TechTextile Expo.

Solution:

We created a techno-savvy emailer with a crystal-clear messaging. The headline read ‘Threading the gap between textile and technology.’ The look & feel was kept suave and the fonts very corporate. Pune and Bangalore branches worked in tandem to get the job executed in a record time. A similar design was adapted into a magazine ad to ensure further exposure to Resil’s latest technologies and their participation in TechTextile Expo.

What was presented:

The invitation should come in a box that has something for the recipient. A thread shaped pen drive was presented inside a elegant box.

The magazine ad was also done on the same lines:

The client insisted on changing the colour from black. Also, because of budget constraints, the box and the pen drive were let go off.

What was executed:

Result:

The invitation and print ad were widely appreciated and the stall witnessed over 250 odd footfalls and many of them turned out to be their prospective business leads.