Rajapushpa Provincia Launch Campaign
Founded in 2006 Rajapushpa Properties is a leader in the real estate space in Hyderabad. For more than a decade, Rajapushpa has been reinventing the standard of real estate in the form of gated community apartments, villas and commercial IT/ITEs spaces.
Rajapushpa Provincia: Premium Lifestyle 2 & 3 BHK apartments in a gated community at Narsingi, Hyderabad, close to the Financial District.
Primary Buyer: Professionals engaged in the IT sector, having 1 or 2 young children. May also have families with parents staying as a joint family.
Secondary Buyer: Businessmen wanting to move to the new areas of Hyderabad because of business reasons.
Rajapushpa Provincia offers homes that cater to all age groups and people from all walks of life. Whether one is looking to pursue a hobby, just laze around in the picturesque landscape, is a passionate photographer or an enthusiastic sportsperson, Rajapushpa Provincia has it all!
The two majestic clubhouses are the quintessential example of a chillout zone.
The Key Idea – ABUNDANCE:
Rajapushpa Provincia is to be a self-contained living habitat and a multicultural residential community of Hyderabad. This residential project boasts abundant open spaces with elaborate landscaping and water bodies. The sky-high towers give a panoramic view of the picturesque Outer Ring Road, visible from the apartments.
We suggested the name – Rajapushpa Provincia keeping in mind the key USPs, designed the logo with its positioning statement – Be More, Do More that perfectly captures the magnificent promise of Provincia.
The promise of the campaign revolved around Life in Abundance where one can Be More, Do More.
We strategically planned a print and outdoor campaign supported by a digital media campaign.
A successful campaign with Abundant noticeability and response from the right customers!
230 telephonic enquiries on the day of the launch and 760 leads from website visits and digital media.