The Client:

Founded in 2006 Rajapushpa Properties is a leader in the real estate space in Hyderabad. For more than a decade, Rajapushpa has been reinventing the standard of real estate in the form of gated community apartments, villas and commercial IT/ITEs spaces.

The Product:

Rajapushpa Provincia: Premium Lifestyle 2 & 3 BHK apartments in a gated community at Narsingi, Hyderabad, close to the Financial District.

The Buyer:

Primary Buyer: Professionals engaged in the IT sector, having 1 or 2 young children. May also have families with parents staying as a joint family.

Secondary Buyer: Businessmen wanting to move to the new areas of Hyderabad because of business reasons.

The USP:

Rajapushpa Provincia offers homes that cater to all age groups and people from all walks of life. Whether one is looking to pursue a hobby, just laze around in the picturesque landscape, is a passionate photographer or an enthusiastic sportsperson, Rajapushpa Provincia has it all!

The two majestic clubhouses are the quintessential example of a chillout zone.

The Key Idea – ABUNDANCE:

Rajapushpa Provincia is to be a self-contained living habitat and a multicultural residential community of Hyderabad. This residential project boasts abundant open spaces with elaborate landscaping and water bodies. The sky-high towers give a panoramic view of the picturesque Outer Ring Road, visible from the apartments.

The Campaign:

We suggested the name – Rajapushpa Provincia keeping in mind the key USPs, designed the logo with its positioning statement – Be More, Do More that perfectly captures the magnificent promise of Provincia.

The promise of the campaign revolved around Life in Abundance where one can Be More, Do More.

We strategically planned a print and outdoor campaign supported by a digital media campaign.

The Result:

A successful campaign with Abundant noticeability and response from the right customers!
230 telephonic enquiries on the day of the launch and 760 leads from website visits and digital media.