Like him, many cannot go to sleep without her by their side. Unlike yesterday, he gripped her better.

Today, he’s determined to exceed his first day’s performance. A deep breath, few blinks and twitching his eyes to acclimatize his vision to the dim light. Only the ticking clock and faint squeak of the swirling ceiling fan intrude his attention. He adjusts slightly on the bed for the best position and begins reading the new novel in sweet anticipation……
Phew! Welcome to the world of Content. In digital marketing, content is the king. It grabs your attention and hooks you for more. Well-crafted content and a smart digital marketing strategy can do wonders. It gives you better likes, comments, forwards than your competitor’s post. Well-crafted content can give you more website traffic. In social media, content needs to be created consistently with key ingredients like keywords, meta-links, videos, GIFs, lead generation ads, carousel, etc. All these ingredients help in better organic search engine results. Let’s read a few types of content, one by one.

Case Studies:

In terms of content marketing, case studies are full of keywords which tremendously help in SEO (Search Engine Optimization) of your website. The Google Search Spiders crawl through the web of information and ranks any website based on the keywords it has. There are more factors, but, this is quite vital. On a more non-technical note, one of the smartest ways to learn is from the success or failure of brand stories. These stories when presented in an analytical way become case studies which have in-depth information on brand history, marketing conditions, advertising campaigns, challenges, aspired goals etc. For any advertising agency, case studies are like success certificates of experience and expertise. If any digital advertising agency has about twenty case studies, it’s great. We modestly pen down, we have about fifty.

Blogs:

For digital advertising, blogging has emerged as the “non-advertising” way to impress prospects and existing consumers. Let’s admit it, we hate ads. We skip it unless of course the content is amazing. Hence, blogs take up various brand attributes at length which otherwise become quite expensive to transform into broadcast/print ads. Ask your Social Media Analyst to provide you with the week’s “key words and trending topics”. Use them to craft the blog. The key to successful blogs is to craft them as simple stories, anecdotes or like two newly married women conversing about their new extra-marital affairs. Do include Infographic charts, video clippings, GIFs and short paragraphs. Keep the blog like Rannchoddas Shyamaldas Chachad’s (Aamir Khan in 3 Idiots) definition of machines, and not like Chatur’s.

Videos:

If a picture is worth a thousand words, videos are worth a billion. This is one of the most trending digital marketing tools which can assure you more likes, comments, shares for your post and more website traffic. The idea is simple, don’t say, when you can show. Mind it, when you show, better show it as if you were face to face with your consumer. Take the help of a scriptwriter, cinematographer, editor and other professionals to make your brand videos lively and persuasive. Just to tell you, we recently did a Facebook Paid Media promotion for HIL-Chennai Super Kings video. You cannot simply sneeze at the feat we achieved in one day:
HIL – CSK Video Promotion
Total Audience Reached: 2,45,841
Total Video Views: 48,737
Total Video Likes: 1,534
Total Video Engagements: 1,768
Total Video Clicks: 7,336
Total Spend: Rs.9991.39

Social Media Posts:

Asking about the importance about Facebook, Twitter, Instagram, LinkedIn etc. is like Amitabh Bachchan (Jay) asking Hema Malini ( Basanti): “Tumhara naam kya hai basanti”! Let’s leave S for Sholay and talk about S for Social media posts. Imagine a scenario where your brand has about 369 million prospects to talk to. Yes, this is the number of internet users in India which is projected to cross the 500 million mark in the coming five years. For social media, here are some more interesting stats as on 2018: (Source – Google)
Facebook: 219.94 million active users
Twitter: 30.4 million active users
Instagram: 59 million active users
LinkedIn: 45 million active users
So when you are catering to such a huge number of social media populations, ensure you have the best of brains to tell your online brand story. Either hire a Social Media Executive, SEO, Analyst, AdWords experts, Website designers, Graphic designers, Content writers etc. or simply hire an experienced digital advertising agency. Hey, did you know that we have 3 offices pan India with over 50 advertising professionals?

PRESS RELEASE:

These are simple but effective content talking about your brand’s achievements. It can be a new brand launch, new milestones in consumer reach, awards, recognition or just about anything you and your brand are proud of. The idea is to make the press release in the form of social media posts and upload it on the appropriate online channel. Like Facebook is about light brand communication, Twitter is best suited for making the content go viral. Ask your social media expert to do the digital media planning for you. He’s pretty good. There are many more social media arrows like E-mail marketing, PPC, Memes etc. in his quiver.