Remember the proverb “An apple a day, keeps doctor away”? In the context of modern marketing, Digital Marketing is the proverbial Apple that can keep your competitors miles away. Welcome to India’s healthcare market- USD 61.79 billion in 2017 which is expected to touch USD 132.84 billion by 2023. This plum market is where “smart brand communications” can fetch you the largest share of the pie. And undoubtedly, Digital Marketing is the trump card that can take you way ahead from your competitors.
Today’s consumers are relatively better exposed to the internet and hence have changed from “passive patients to active patients”. Theynow have a better clarity on their clinical conditions, diagnostic expenses, comparative pricing and more. Thanks to Google and affordable internet services. Now with such aware and alert consumers, the communication cannot be traditional. Digital Marketing is the new language. Let’s understand the tools to craft the digital language.

Mobile Marketing:

Like a doctor’s quintessential stethoscope, modern consumer has a phone in his pocket. This smart device has literally substituted for many traditional tools of advertising like TV, Radio, Billboard and Print. The latest advantage is Quick Response Code (OR Code) – a machine readable 2-D Matrix optical barcode that contains information about the brand used to reach websites quicker and other brand promotional activities. It’s easier said than done. If you are competent, do it yourself or hire a digital marketing professional.

Responsive Website With Excellent Ui And Ux Ratings With Apt Content :

We reiterate “Content is the king”. The copy, visuals, video, key words, responsiveness of the website better be the best. An average of 15 seconds is all that it takes to stay on or drift away from your website. Healthcare industry is very competitive. Time taken to avail the aspired solution is very decisive. Make a website with easy navigations and easy to read pages. Do away with clinical copies, boring visuals and preachy vague stuff. Be polite and personal. Like one patient talking to a doctor face to face. You will need skilled copywriters, lively visualizers, programmers and other digital marketing brains. Hire individually or get them assorted at an experienced digital advertising agency.

seo:

‘Jo dikhta hai, wohi bikta hai’. If a prospect uses Google to search the best hospital in the city, would you prefer listing in the first top-10 search results or lag behind somewhere in the search result queue? Search Engine Optimization is a digital technique which can rank your brand right at the first position in the organic search result. Don’t get tricked by exaggerated claim of overnight top ranking. The SEO ranking takes time to improve and sometimes 6 months to come at the top. Hire SEO professionals for consistent top rankings.

Google Adwords:

“Paisa pheko, tamasha dekho”. This is the paid service by Google to feature your ad even above & below the SEO search results. Not many consumers would know that the 3 or 4 numbers of search results that appear just above the 1stor last search results are actually paid services from Google called Google Adwords. This is the best technique to appear at the top of the search result in the shortest possible time.

E-mail Marketing:

Think of it as one of the most cost-effective and fastest postman who will deliver your brand promotional messages to millions within seconds. The success of it depends on the “quality of consumer database” you have. Take service from an experienced digital advertising agency that can mentor you. If the communication, target consumer or appeal is incorrect, E-mail marketing can be counter-productive.

Social Media Marketing:

Consider Social Media as the “Choupal” of yester-year village days. The digital platforms like Facebook, Twitter, YouTube, LinkedIn etc. have now emerged as the most engaging virtual Choupal for your consumers, prospects and influencers. In healthcare industry, reverts from online friends/loved ones can strongly influence the brand’s prospects. The idea is to keep the consumers engaged, maintain a healthy online reputation and negate any adverse news which might spoil the brand’s image.
We many go ON, but any more texts may switch you OFF. There are more tricks in this trade. Talk to us in confidence. With our digital apples, your brand will be juicy and in the pink of health.