Resil is a leading chemicals manufacturer specialising in silicones and specialty materials. N9 – their range of textile technology solutions for freshness, heat control and quick-dry was newly launched and…
Pioneer Hi Bred International is the second largest seed company in the world and in India it is the leader in Maize Hybrid seeds. As a wholly owned subsidiary of…
Becoming a parent is one big thing. Trying to become one is bigger. And if, by any means, you are unable to become one, the pressure it brings with itself…
What route map is to a traveller, a screenplay to a film director or a blueprint design to an architect…the “ADVERTISING BRIEF” is to an advertising agency. The biggest names…
What if your client, particularly from the real estate sector, insists in adding a maze of information on the hoarding? Just because he has rented the entire space (say 40×40)…
More-: it isn’t a simple four lettered word. In today’s competitive business scenario, anything “MORE” that’s negatively affecting your profit is chopped-off while that positive MORE that comes complimentary is…
David Ogilvy opined “The consumer isn’t a moron. She is your wife.” – David Ogilvy, Confessions of an Advertising Man. Many agencies must have read the above quote, but we…
Tempest’s big idea behind Cybercity’s hit campaign.: Some time ago, Hyderabad was asking “What’s that big keyboard with the space at the centre?” It was a vibrant and eye grabbing…
Advertising is secret service – they say. Never explain what made a campaign a hit. Never divulge figures – not even to the client. Never teach others for free what…
How Tempest re-introduced Oxycool – Packaged drinking water In the day & age, when packaged drinking water is a toast of the town, how can one differentiate its brand? A…
