Advertising is secret service – they say. Never explain what made a campaign a hit. Never divulge figures – not even to the client. Never teach others for free what…
How Tempest re-introduced Oxycool – Packaged drinking water In the day & age, when packaged drinking water is a toast of the town, how can one differentiate its brand? A…
Hyderabad agency wins Best Digital Media Company-India at Emerging Markets Awards 2017 14th February, Hyderabad Tempest Advertising has won the Best Digital Media Company – India award at the International…
Background : In Mumbai, India, Pepsi was a market leader in the soft drink market. However the company faced two problems a. Its visibility in the retail outlet was disorganized.…
Background: Pillsbury, a Fortune 500 Multinational entered India through a joint venture with Godrej. The company introduced wheat flour under the brand name Pillsbury Chakki Fresh Atta (PCFA). Later, the…
Background: Castrol’s heavy duty engine oil “Castrol Deusol Super” was a market leader in the Turbo charged engine segment. However, it was loosing market share to Penzoil rapidly. The company…
This is a management lesson from the streets but via Linkedin. I saw this post by one of my contacts and realised that there is lesson to be learnt from…
Hard-nosed, feet on the ground and street smart people can teach us some of the best management lessons that not even Ivy League professors can. Recently in Bangalore, I got…
World Brand Congress Recognizes Tempest Advertising for Most Effective Rural Advertising by Tempest Advertising on February 14, 2012 World Brand Congress has awarded Tempest Advertising for Most Effective Use of…
Tempest Advertising is 1 among 13 founder members of international network – Tribe Global. “With Indian companies looking at international operations aggressively, we strongly believe that we would be able…