Background : In Mumbai, India, Pepsi was a market leader in the soft drink market. However the company faced two problems a. Its visibility in the retail outlet was disorganized.…
Background: Pillsbury, a Fortune 500 Multinational entered India through a joint venture with Godrej. The company introduced wheat flour under the brand name Pillsbury Chakki Fresh Atta (PCFA). Later, the…
Background: Castrol’s heavy duty engine oil “Castrol Deusol Super” was a market leader in the Turbo charged engine segment. However, it was loosing market share to Penzoil rapidly. The company…
This is a management lesson from the streets but via Linkedin. I saw this post by one of my contacts and realised that there is lesson to be learnt from…
Hard-nosed, feet on the ground and street smart people can teach us some of the best management lessons that not even Ivy League professors can. Recently in Bangalore, I got…
World Brand Congress Recognizes Tempest Advertising for Most Effective Rural Advertising by Tempest Advertising on February 14, 2012 World Brand Congress has awarded Tempest Advertising for Most Effective Use of…
Tempest Advertising is 1 among 13 founder members of international network – Tribe Global. “With Indian companies looking at international operations aggressively, we strongly believe that we would be able…
ADEX 2010, held at the Taj Deccan, Hyderabad on 29 July 2011, saw Tempest Advertising prove its creative supremacy by winning Best Internet Advertising and Best Recruitment Campaign. Established in…
