THE BACKGROUND: Adarsh, Hennur Road Project was a challenging brief to crack, but infinitely worthwhile. Adarsh wanted to introduce three different projects, Adarsh Pinecourt, Adarsh Tranqville and Adarsh Wisteria within one campaign. While Pinecourt was an apartment project, Tranqville and Wisteria were villas. THE PROBLEM: Different TG, different properties for one campaign with just one …
The Background: In 1999, 125 farmers of a village called Magarpatta in western India, with no experience in construction, decided to set up one of the most modern township on the periphery of Pune city. The concept was to change the way people live, work and play in urban surroundings. It was to be a …
The Challenge: Design communication to attract new customers, who possess the will to buy as well as the purchasing power to be able to do so. The Objective: Attract the right customers who will understand and appreciate the value of the offerings, as provided by S & S Green Projects. The Solution: Position Green Grace …
It’s 2019, and if you’re still wondering why it is necessary to advertise on the digital front and on social media, maybe you should reboot the way you think the way advertising should be. Look around. Look at the people, in a café, in a classroom, in a bus or metro. Sometimes even in restaurants …
TEMPEST: A SYSTEM WITH NO PASSWORDS. An organization can only be transparent to the outside world when it’s really transparent within. We have three offices in India’s major cities, but we operate like one solid unit, and that’s because our combined potential is woven into one single thread of belief. Not just in our vision …
It matters more than you think This month at Tempest Advertising we are celebrating ‘Transparency’. So, let’s talk about transparency where it matters the most but is talked about the least – transparency between the client and the agency. On a surface level, it sounds almost farcical – how can there be complete transparency between …
This month we’re celebrating Freedom to Innovate, so why not begin by talking about freedom that was accomplished through an advertising campaign that history will never forget. The year was 1988; the country, Chile. It had been 16 ½ years since the de facto leader General Augusto Pinochet had assumed power through a coup d’état …
Objective : Air Liquide India had grown phenomenally since its inception in India. The Company wanted to develop a committed and engaged workforce and inculcate values of Integrity, Safety, Quality and Teamwork in each of its employees. An Internal Branding campaign was designed by Tempest to drive the Company’s values, and thus create a highly …
There is a well-known story in the advertising industry : Piyush Pandey goes to the client’s office, and when he’s just reached the gate, the client knows a great idea is on its way. This happens, because they all respect Piyush Pandey and also because Piyush Pandey respects what the client really wants. Today, it’s …
Twitter is a microblogging website and without a brand personality, this social media platform is not one that can generate a lot of profits. Here’s a comprehensive set of 8 Do’s and Dont’s to make sure your business is on top of this social media platform : Know Your Audience – Target Them Accurately : …