It’s 2019, and if you’re still wondering why it is necessary to advertise on the digital front and on social media, maybe you should reboot the way you think the way advertising should be. Look around. Look at the people, in a café, in a classroom, in a bus or metro. Sometimes even in restaurants …
TEMPEST: A SYSTEM WITH NO PASSWORDS. An organization can only be transparent to the outside world when it’s really transparent within. We have three offices in India’s major cities, but we operate like one solid unit, and that’s because our combined potential is woven into one single thread of belief. Not just in our vision …
It matters more than you think This month at Tempest Advertising we are celebrating ‘Transparency’. So, let’s talk about transparency where it matters the most but is talked about the least – transparency between the client and the agency. On a surface level, it sounds almost farcical – how can there be complete transparency between …
This month we’re celebrating Freedom to Innovate, so why not begin by talking about freedom that was accomplished through an advertising campaign that history will never forget. The year was 1988; the country, Chile. It had been 16 ½ years since the de facto leader General Augusto Pinochet had assumed power through a coup d’état …
Objective : Air Liquide India had grown phenomenally since its inception in India. The Company wanted to develop a committed and engaged workforce and inculcate values of Integrity, Safety, Quality and Teamwork in each of its employees. An Internal Branding campaign was designed by Tempest to drive the Company’s values, and thus create a highly …
There is a well-known story in the advertising industry : Piyush Pandey goes to the client’s office, and when he’s just reached the gate, the client knows a great idea is on its way. This happens, because they all respect Piyush Pandey and also because Piyush Pandey respects what the client really wants. Today, it’s …
Twitter is a microblogging website and without a brand personality, this social media platform is not one that can generate a lot of profits. Here’s a comprehensive set of 8 Do’s and Dont’s to make sure your business is on top of this social media platform : Know Your Audience – Target Them Accurately : …
The BRIEF The website lacked an international look & feel. The strength of the team needed to be displayed interestingly and as it is a creative agency the work and services were to be highlighted in a creative way. THE CHALLENGE The earlier website was not interactive and the content was uninteresting. OUR APPROCH We …
According to a survey by BrightLocal, 85% of customers trust consumer reviews as much as word-of-mouth. And in the history of advertising, nothing works as well as word-of-mouth. So the question arises, how do you generate positive reviews for your brand? It’s not an exact science, but there are a few rules you can follow …
THE Background : N9 Plastix is the pioneer of a revolutionary, globally patented silver-based additive that helps produce antibacterial plastic products. On contact, silver neutralizes harmful bacteria on plastic surfaces giving them long lasting freshness and long term protection. N9 Plastix produces non-leaching plastic products. THE Challenge : As antibacterial plastics are relatively new to …