The Background :

As a part of Corporate Social Responsibility (CSR), Tempest Advertising organised a Blood Donation drive across all three branches – Hyderabad, Pune, and Bangalore – on Blood Donor Day.

Aim :

The main objective of this initiative was to educate everyone about the need for blood donation and motivate them to share their token of life.

Execution :

Tempestians meticulously planned every detail related to the drive to ensure maximum turnouts on the main day. From integrating trends to the social media posts to promoting about the donation drive in and around our office complex, our teammates left no stone unturned!

Outcome :

Raising awareness while keeping up with trends worked well for us as the social media posts received 1,06,970 impressions, reached 92,297, and encouraged 419 people to click the registration link.

Results :

The collective efforts of our team paid off and more than 45 people came to donate their blood at our Hyderabad branch alone. Apart from this, Tempestians across all three branches came forward to donate their blood thus experiencing a sense of fulfillment and commitment to make a difference in the society. 10+ media portals such as Hans India and Telangana Today published articles about our drive which further boosted the morale of our team and instilled a sense of responsibility in each of them.