Branding & Communication

Brand Identity

What separates Pepsi from Coca-Cola, Nike from Adidas, or Tata from Mahindra? No, it’s not just their products, their people or their logos. It is the way they represent their brand and create a distinct perception in the minds of consumers. All these brands, and many other successful ones, have distinct brand identities that help them stand out in a sea of brands. They have a tone of voice, a fixed colour palette and many other guidelines that help them become a living, breathing personalities. If you wish your brand to stand out as well, you have come to the right place.
At Tempest, we have crafted brand identities for numerous brands. No matter what the size of their company, what industry they belong to, or what they sell. From designing logos to crafting taglines and deciding brand names to finalising visual aesthetics, we have successfully crafted unique identities for our clients’ brands.