The Background:

On World Health Day, Tempest Advertising joined hands with Mahavir Hospital to host a free basic health checkup camp. The initiative aimed to make healthcare accessible and encourage proactive health habits within the community.

Aim:

On World Health Day, Tempest Advertising joined hands with Mahavir Hospital to host a free basic health checkup camp. The initiative aimed to make healthcare accessible and encourage proactive health habits within the community.

Execution:

The campaign was powerfully titled “Wake Up”, serving as a direct and urgent call-to-action. Striking visuals of individuals with wide-open eyes were used to symbolize alertness and awareness, immediately catching the eye and reinforcing the message. To build anticipation and spark curiosity, a teaser video was also launched, further amplifying the campaign’s reach and impact.

Result:

The campaign resonated strongly, reaching 26.3K accounts, generating 6.8K interactions and over 31.1K impressions. Most importantly, the campaign drove real-world impact, with around 100 people attending the free health camp, marking it as a resounding success.