The Background:

Duracoat, a key brand under Bhogale Coatings & Paints, has built a strong reputation over the years for delivering reliable, high-performance industrial coating solutions. With a solid foundation in the B2B segment, the brand had earned the trust of partners across industries. However, the need to modernize its identity had become evident in order to stay relevant and competitive in a changing marketplace.

The Challenge:

While technically sound and trusted in the industry, Duracoat’s brand identity had started to feel outdated. Its logo, marketing materials, and digital presence did not reflect the innovation and professionalism that today’s industrial buyers expect. There was a clear opportunity to refresh the brand to better reflect its strengths and forward-looking approach.

The Solution

Tempest Advertising led the rebranding initiative, ensuring a cohesive update across brand touchpoints while retaining the legacy and trust Duracoat has built in the industrial coatings space.

Logo & Identity

• Developed a simplified, modern logo optimized for readability and versatility across formats.
• Introduced an orange gradient ‘o’ with a liquid effect and droplet elements to suggest energy, protection, and surface coating.
• The new visual identity reinforces Duracoat’s values—durability, innovation, and reliability.

Print Collateral

• Designed clear, application-focused posters for various product lines.
• Reworked brochures to present product information, technical details, and brand heritage more effectively.
• Maintained visual consistency through carefully selected fonts, color palette, and iconography aligned with the refreshed identity

Website Refresh

• Launched a streamlined, user-friendly website with updated design and structure.
• Integrated application-based visuals and a carousel highlighting sector-specific use cases.
• Prioritized clear navigation, responsive design, and performance across devices to improve user experience.

Duracoat’s updated brand system now presents a more modern and professional image, in line with its technical capabilities and market position. The refresh has enhanced its visibility and credibility in the industrial space, while aligning internal and external communications.

The Outcomes

• Strengthened brand presence across digital and physical platforms
• Positive feedback from internal teams and long-standing clients
• A unified identity that supports future growth within the industrial segment