The Background :

As a part of Corporate Social Responsibility (CSR), Tempest Advertising partnered with Jeevandan Telangana and organised an awareness session on World Organ Donation Day.

Aim :

The main objective of this campaign was to highlight the need for organ donation and motivate all the attendees to become donors.

Execution :

This campaign was titled Jeete Raho which evoked a sense of curiosity among the readers and persuaded them to learn more details about how they can keep living on. All the social media posts of this campaign contained lesser-known facts about organ donation, which busted several myths and painted a real and positive image for the audience.

Outcome :

The posts gained a lot of traction on social media, thus leading the viewers to our website where they registered for the session.

Results :

Our efforts paid off as the campaign gained 27,312 impressions, 8,314 user engagements, and reached 31,053 accounts on Instagram. The awareness session saw active participation from the Tempest troop who are always committed to Making A Difference. After attending this transformative event 15 Tempestians pledged to become organ donors.