Use Digital Storytelling in your Marketing

Use Digital Storytelling in your Marketing

14 Mar, 2022

Presently, consumers not only desire great products to purchase, but also services that offer them convenience. The personal connection to the brands is of utmost importance. Smooth storytelling is a way the brand can communicate with the customers. Digital storytelling brings together this intelligent story and the flawless brand message to reach its target audience perfectly.

Before we begin, let’s find out what Digital Storytelling is.

Traditional storytelling, which has existed for years, uses physical tools and materials like pens, pencils, paper, records, tapes, physical film, original artwork, and so forth. Digital storytelling is an art that accomplishes the same thing, only via digital tools, materials, and communication methods. Many digital storytelling methods use common elements like video, images, text, and audio. However, they may also include social media tools like tweets or Instagram, or any other type of interactive content.

In short, it is the immersive and interactive content published on the web. It caters to the need of today’s fast-moving audience to cut through what is futile and highlight what is important.

It’s been called the most valuable addition to your business. It’s a scientifically-proven process to enthral audiences and get them to do what you want. Simply put, it helps brands to impress the brand message upon their customers

Here are 5 simple types of stories you can use in your marketing:

1. Brand History

Every business has a founding story explaining how it began. These are also known as ‘origin stories’. For instance, a short two-to-three-minute video of the founder talking about how the company started. In this way, the brand can share the founder’s experience. This is an interesting and compelling strategy. Videos seem to be the easiest option, however, the founder might not be accessible. The brand can gather photographs that represent its journey. They give a personalized effect to the company. As they are a part of the company’s story, they shape its vision.

2. Customer Stories

They vividly demonstrate the ways in which the products or services offered have helped real consumers. If the brand doesn’t have them ready, it’s time to get some. Here are things to consider while getting them:

  • Create a list of around 5 to 6 customers or clients who’ve benefitted greatly from working with the brand. These should be people the brand has almost become friends with – customers who are happy and probably willing to help.
  • Get very specific about what the brand wants the case study to cover - like the number of words, quotes, photographs, etc.

3. Content Customers

UGC or User-Generated Content is any content—text, videos, images, reviews, etc.—created by people, rather than brands. It is currently trending in the market right now. It gives the brand more authenticity than self-created content.

4. Happy Employees

‘People do business with people.’ Use the stories of how the brand does business to show its culture. Statements like “We encourage our employees to take risks,” the brand can actually narrate the stories of how employees took risks. This strategy is a boon for HR as it makes the company attractive to those looking for a job.

5. News Story

The company’s latest products, or a new location, can find a way into a news article. Also a new executive’s project. Simply a few details about the important employees need to be mentioned. A brief description of the challenges they faced or some specifics about key turning points or evolutions of the project can make a story. Such information is valued by the editors and journalists.

Brands become top brands when a top advertising and digital marketing agency puts efforts into a planning strategy and deriving ideas that will flourish with time. Tempest assures the same and hence is regarded as the top advertising and digital marketing agency in Hyderabad, Pune and Bangalore.

Written by

Richa Koparday

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