Introduction:

David Ogilvy once said ‘A good advertisement is one which sells the product without drawing attention to itself.’ And on this World Chocolate Day, we are going to take a look at some of the ad campaigns that are a testament to the above statement.

From addictive jingles to crunchy stories, from tasteful taglines to sweet characters, these ads have everything that can leave a lasting impression on the audience. The best part? None of these ads went overboard showcasing the product, but they rather tried to sell the experience.

So without any further ado, let’s talk about chocolate ad campaigns that raised the “Bars” of creative advertising.

Marketing through Moments :

Cadbury Dairy Milk has consistently employed storytelling to connect with its target audience on an emotional level. Their ads often feature everyday moments that are worth celebrating, thus creating heartwarming narratives that resonate with the viewers.

From highlighting how Indians like to have dessert after their meals to emphasizing the tradition of giving sweets to our near and dear ones during Diwali, Dairy Milk always makes sure that all its campaigns are relatable, which is the primary reason why it is one of the most selling chocolates among Indian adults.

Dairy milk sees a 35% increase in its sales every year before Diwali.

Source: https://www.linkedin.com/pulse/evolution-cadburys-advertising-breaking-norms-hearts-rakesh-parihaar-6t0pf

For Kids and Kids at Heart :

Chocolates are often marketed as products for kids. And especially if it’s a colorful chocolate like Cadbury Gems, there is no way adults would resonate with your ads. But creative advertising broke this stereotype too.

Gems came up with the ‘Raho Umarless’ campaign which took their advertising and OOH branding game to another level. From a large life-like Gems sculptures in their ad to placing a colourful statue of the World Cup in various malls, they perfectly coated humour with real-life scenarios that struck a chord with their target group - adults.

This resulted in a 30% increase in sales of Gems among adults.

Source: https://www.business-standard.com/article/management/when-the-going-gets-tough-114010500644_1.html

Source: https://medium.com/@shwetanshu.wrk/a-look-back-at-cadbury-gems-raho-umarless-campaign-07944b4fb78f

Are Chocolates Healthy?

Perk Glucose skillfully crafted a marketing strategy that played upon parental anxieties and aspirations. Perk cleverly positioned its chocolate as a nutritious treat, claiming that it provided energy to the children, especially during summers. All their print and digital ads emphasized on the word Glucose and soon enough it captivated the audience.

With effective advertising Perk Glucose became one of the fastest-growing chocolate brands in India which was not only a kid's favourite but a parent's favourite too and increased the annual sales of Perk by 25%.

Source: https://www.business-standard.com/article/management/all-perk-ed-up-109111900087_1.html

Source: https://www.scribd.com/document/696378336/Cadbury-s-Case

Introducing the Jay-Veeru of the Advertising World :

You know the ad is iconic when the characters in it become synonyms with the brand, and even a decade later the audience remembers every single scene from it. Well, that’s exactly what happened with the ‘Ramesh-Suresh’ campaign of 5 Star.

A simple premise of how the irresistible taste of chocolate could make you forget everything was the secret ingredient that completely transformed the brand image of 5 Star and positioned it as one of the coolest chocolate brands out there increasing sales by 20%.

Source: https://www.mbaskool.com/swot-analysis/food-and-beverages/457-cadburys-5-star.html#google_vignette

Conclusion :

These chocolate brands definitely cracked the recipe for creating indulgent ads that will be remembered for a very long time. One thing that is common among all of these successful campaigns is that they didn’t market their chocolate just as a treat but as an experience, an experience that is fun, sweet, and different! Which is why they remain relevant even today.

In this rapidly changing world, if you want to attract customers, don’t just advertise but create an experience and that’s exactly what we stand by at Tempest.

We don’t just create ads about your products but experiences that will be unforgettable.

So if you are craving more followers, engagement, and creativity reach out to Tempest Advertising because just like you we like tempting advertisements too!

Brands become top brands when a top advertising and digital marketing agency puts efforts into a planning strategy and deriving ideas that will flourish with time. Tempest assures the same and hence is regarded as the top advertising and digital marketing agency in Hyderabad, Pune and Bangalore.