Some time ago, Hyderabad was asking \u201cWhat\u2019s that big keyboard with the space at the centre?\u201d It was a vibrant and eye grabbing piece of outdoor advertising \u2013 billboards all over the city sporting a keyboard with the spacebar in the middle. We present you the case of the campaign – as we crafted it. <\/p>\n
Cybercity Builders and Developers – the name is well known.Their residential properties in Hyderabad \u2013 Rainbow Vistas, Rainbow Vistas @ Rock Garden and Marina Skies \u2013 are landmarks. Their vision of creating Hyderabad\u2019s Happiest Homes is a catchphrase of commitment.They have rolled luxury into affordability and offer naturally blissed homes situated at the heart of town. <\/p>\n
Cybercity\u2019s latest lifestyle residence \u2013 Marina Skies \u2013 is a lakeside designer apartment. It\u2019s located at the heart of buzzing Hyderabad \u2013 minutes from HITEC City. <\/p>\n
Cybercity\u2019s projects target the upwardly mobile new-age affluent. Typically, we were looking at the IT upper-middle demographic. <\/p>\n
Marina Skies offers lakeside living at the heart of the city. A lot of breathing space [They have 80% open space] at the centre space of Hyderabad.<\/p>\n
If we had to name one element that fills the life of an IT person \u2013 it\u2019s the keyboard. Something they are always working with \u2013 something they related with instantly. One element \u2013 that defines real estate is location. Space. How much space, and where? Tempest rolled the two key concepts into one. Space at the centre. <\/p>\n
We extended the entire range of Marina Skies\u2019 USPs in tune with the keyboard idea. SPACE AT THE CENTRE \/ THE BIG SHIFT \/ THE HIGH RETURNWe created interest by changing the positions of the spacebar, shift and return tabs. We linked the ideas of Return, Shift and Space with ROI, Lifestyle and Location. Thus the campaign was born. <\/p>\n
The campaign was a runaway hit for two clear reasons.<\/strong><\/p>\n It was a fresh take on real estate ads that have done the \u201chappy family\u201d and \u201cluxury elevations\u201d images to death.<\/p>\n<\/li>\n It linked creatively the TG to the USPs<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":" Tempest\u2019s big idea behind Cybercity\u2019s hit campaign.: Some time ago, Hyderabad was asking \u201cWhat\u2019s that big keyboard with the space at the centre?\u201d It was a vibrant and eye grabbing…<\/p>\n","protected":false},"author":1,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n\n