{"id":720,"date":"2019-10-11T12:23:11","date_gmt":"2019-10-11T12:23:11","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=720"},"modified":"2023-06-02T06:41:39","modified_gmt":"2023-06-02T06:41:39","slug":"virtusa-bolder-for-the-better","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/","title":{"rendered":"Virtusa \u2013 Bolder for the Better"},"content":{"rendered":"
About Virtusa Life Spaces:<\/h5>\n

Virtusa Life Spaces is a green-habitat development firm. In a short time, they have made a name for themselves in world-class residential townships and commercial complexes at affordable rates for their customers. During this period, they gave a new dimension to the South Indian housing development.
\nTheir mission is to design, build and market residential & commercial complexes of international quality while assuring the highest possible level of satisfaction to their valued customers.<\/p>\n

2nd<\/sup>Anniversary internal Celebrations:<\/h5>\n

To mark their 2nd<\/sup> year of operations, Virtusa Life Spaces had an internal celebration amongst their employees. They used this opportunity to highlight how they were taking a bold step to challenge the current trends and norms in the real estate market. With this, they wanted to inspire their employees to carry out the same attitude in their work as well.<\/p>\n

The Media:<\/h5>\n

Various Internal branding collaterals were used to bring about communication to their employees. This acted as a means to engage the employees and a space design activity for the corporate as well. E mailers and Whatsapp were also selected in digital media to carry out the message to the employees.<\/p>\n

Internal Branding<\/h5>\n
    \n
  • Standees<\/li>\n
  • Danglers<\/li>\n
  • Posters<\/li>\n
  • Wall branding<\/li>\n
  • Laptop stickers<\/li>\n
  • Certificates<\/li>\n<\/ul>\n

    Digital<\/b><\/p>\n

    \"\"<\/div>\n
      \n
    • Internal emailer<\/li>\n
    • Whatsapp Video<\/li>\n<\/ul>\n
      The concept:<\/h5>\n

      For their first anniversary celebrations, Virtusa Life Spaces had used the concept of \u201cStepping up boldly.\u201d This was a way to bring forward their attitude on how they entered the market. For their 2nd<\/sup> anniversary, the challenge was how the essence of this message can be retained and at the same time focusing on the progress they have made.<\/p>\n

      \"\"<\/div>\n
      \u201cBolder For the Better\u201d<\/h5>\n

      Tempest Advertising identified the ideal creative concept keeping 3 major criteria in mind:<\/b><\/p>\n

        \n
      • It should highlight the bold spirit of the company<\/li>\n
      • Indicate they are taking the next step in the business<\/li>\n
      • Communicate the impact they intend to make<\/li>\n<\/ul>\n

        The concept \u201cBolder for the Better\u201d was able to meet these criteria in the simplest way possible, making it memorable for the employees.<\/p>\n","protected":false},"excerpt":{"rendered":"

        About Virtusa Life Spaces: Virtusa Life Spaces is a green-habitat development firm. In a short time, they have made a name for themselves in world-class residential townships and commercial complexes…<\/p>\n","protected":false},"author":1,"featured_media":1464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nVirtusa \u2013 Bolder for the Better - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtusa \u2013 Bolder for the Better - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-11T12:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T06:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2019\/10\/virtusa\u2013Bolder-Better.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"Virtusa \u2013 Bolder for the Better\",\"datePublished\":\"2019-10-11T12:23:11+00:00\",\"dateModified\":\"2023-06-02T06:41:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\"},\"wordCount\":339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\",\"name\":\"Virtusa \u2013 Bolder for the Better - Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\"},\"datePublished\":\"2019-10-11T12:23:11+00:00\",\"dateModified\":\"2023-06-02T06:41:39+00:00\",\"description\":\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Virtusa \u2013 Bolder for the Better\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"name\":\"Case Studies\",\"description\":\"Tempestadvertising\",\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\",\"name\":\"Tempest Advertising Pvt. Ltd.\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/tempest_advertising\/\",\"https:\/\/www.linkedin.com\/company\/tempest-advertising\/\",\"https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA\",\"https:\/\/www.facebook.com\/tempestadvertising\/\",\"https:\/\/twitter.com\/TempestAdv\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"contentUrl\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Tempest Advertising Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\",\"name\":\"Tempestadvertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"caption\":\"Tempestadvertising\"},\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virtusa \u2013 Bolder for the Better - Case Studies","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/","og_locale":"en_US","og_type":"article","og_title":"Virtusa \u2013 Bolder for the Better - Case Studies","og_description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","og_url":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/","og_site_name":"Case Studies","article_publisher":"https:\/\/www.facebook.com\/tempestadvertising\/","article_published_time":"2019-10-11T12:23:11+00:00","article_modified_time":"2023-06-02T06:41:39+00:00","og_image":[{"width":800,"height":436,"url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2019\/10\/virtusa\u2013Bolder-Better.jpg","type":"image\/jpeg"}],"author":"Tempestadvertising","twitter_card":"summary_large_image","twitter_creator":"@TempestAdv","twitter_site":"@TempestAdv","twitter_misc":{"Written by":"Tempestadvertising","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#article","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/"},"author":{"name":"Tempestadvertising","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8"},"headline":"Virtusa \u2013 Bolder for the Better","datePublished":"2019-10-11T12:23:11+00:00","dateModified":"2023-06-02T06:41:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/"},"wordCount":339,"commentCount":0,"publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/","name":"Virtusa \u2013 Bolder for the Better - Case Studies","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website"},"datePublished":"2019-10-11T12:23:11+00:00","dateModified":"2023-06-02T06:41:39+00:00","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","breadcrumb":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/virtusa-bolder-for-the-better\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tempestadvertising.com\/casestudies\/"},{"@type":"ListItem","position":2,"name":"Virtusa \u2013 Bolder for the Better"}]},{"@type":"WebSite","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","name":"Case Studies","description":"Tempestadvertising","publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization","name":"Tempest Advertising Pvt. Ltd.","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","sameAs":["https:\/\/www.instagram.com\/tempest_advertising\/","https:\/\/www.linkedin.com\/company\/tempest-advertising\/","https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA","https:\/\/www.facebook.com\/tempestadvertising\/","https:\/\/twitter.com\/TempestAdv"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","contentUrl":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","width":1200,"height":630,"caption":"Tempest Advertising Pvt. Ltd."},"image":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8","name":"Tempestadvertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","caption":"Tempestadvertising"},"url":"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/720"}],"collection":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":9,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/720\/revisions"}],"predecessor-version":[{"id":1467,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/720\/revisions\/1467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media\/1464"}],"wp:attachment":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media?parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/categories?post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/tags?post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}