{"id":664,"date":"2019-08-26T15:13:19","date_gmt":"2019-08-26T15:13:19","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=664"},"modified":"2023-06-02T06:52:22","modified_gmt":"2023-06-02T06:52:22","slug":"glittering-since-1949-a-70-year-affair","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/","title":{"rendered":"Glittering Since 1949 – A 70 Year Affair."},"content":{"rendered":"
The Background:<\/h5>\n

P Satyanarayan & Sons are one of Hyderabad’s most trusted Jewellers for generations. Established in 1949,
\nP. Satyanarayan Sons have gained a reputation for providing high-quality gold Jewellery. Recently, they turned 70, and this called for a campaign that would celebrate its existence and the loyalty and trust of their customers.<\/p>\n

The Challenge:<\/h5>\n

Our challenge was complex. How do we reach a wider target audience? We aimed to target existing customers and retain them and also spark the interest of new ones. 70 years is an iconic moment for a brand – more so for a Jewellery brand. How do we make the employees of P Satyanarayan & Sons feel? And how do we recreate a timeless legacy? Does our target audience believe in digital? We figured that 70 years is a moment of celebration – for everyone involved. Maybe a grand celebration with effective advertising could compel people to take notice? These are just some of the questions that we asked ourselves.<\/p>\n

The Solution:<\/h5>\n

Based on the requirement, we ideated, conceptualized and developed a 360-degree campaign and chose Traditional Advertising in Urdu and Hindi to reach TG. We unveiled a never before campaign – Sattar Saalon Ki Vishwas, to reinforce the legacy of trust of 70 years. After all, PSS is trusted by generations. Print, Outdoor, Promotional materials and events and AV format. A TVC celebrating the iconic moment of 70 years was also rolled out.
\n1 Crore + worth gifts for the lucky draw to reach a wider TG audience coupled with HR branding – to recognize and reward long-standing employees for their loyalty and performance.
\nHere’s how we broke it down & made it work:
\nOne-month long campaign:<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Print<\/th>\nOutdoor<\/th>\nPromotional material and events<\/th>\nAV format<\/th>\nDigital<\/th>\n<\/tr>\n<\/thead>\n
Press Ads<\/td>\nBus-branding<\/td>\nMerchandising<\/td>\nTheatre Ad<\/td>\nFacebook<\/td>\n<\/tr>\n
Flyers<\/td>\nHoardings<\/td>\nCustomer meets<\/td>\nTVC<\/td>\nInstagram<\/td>\n<\/tr>\n
<\/td>\nMedians<\/td>\nMailers<\/td>\nCorporate video<\/td>\nWhatsApp<\/td>\n<\/tr>\n
<\/td>\nBus shelter advertising<\/td>\nGive ways<\/td>\n<\/td>\nEmailer<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nIn-store branding<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\"\"<\/div>\n
\"\"<\/div>\n
The Result:<\/h5>\n
    \n
  1. The campaign resulted in a 2X increase in walk-ins compared to the before campaign days.<\/li>\n
  2. Increased the recall factor and tapped new customers and retain old customers.<\/li>\n
  3. The Campaign successfully run and ended with a Grand Bumper draw event, where customers were invited and the lucky ones won a Car, 2 Wheelers, International Trip, TV\u2019s, Refrigerators, Washing Machines and Smartphones.<\/li>\n
  4. Celebrated the iconic success of the PSS 70 Years journey with the customers.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The Background: P Satyanarayan & Sons are one of Hyderabad’s most trusted Jewellers for generations. Established in 1949, P. Satyanarayan Sons have gained a reputation for providing high-quality gold Jewellery.…<\/p>\n","protected":false},"author":1,"featured_media":701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nGlittering Since 1949 - A 70 Year Affair. - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glittering Since 1949 - A 70 Year Affair. - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T15:13:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T06:52:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2019\/08\/pss-bgc-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"Glittering Since 1949 – A 70 Year Affair.\",\"datePublished\":\"2019-08-26T15:13:19+00:00\",\"dateModified\":\"2023-06-02T06:52:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\",\"name\":\"Glittering Since 1949 - A 70 Year Affair. - Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\"},\"datePublished\":\"2019-08-26T15:13:19+00:00\",\"dateModified\":\"2023-06-02T06:52:22+00:00\",\"description\":\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glittering Since 1949 – A 70 Year Affair.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"name\":\"Case Studies\",\"description\":\"Tempestadvertising\",\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\",\"name\":\"Tempest Advertising Pvt. Ltd.\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/tempest_advertising\/\",\"https:\/\/www.linkedin.com\/company\/tempest-advertising\/\",\"https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA\",\"https:\/\/www.facebook.com\/tempestadvertising\/\",\"https:\/\/twitter.com\/TempestAdv\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"contentUrl\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Tempest Advertising Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\",\"name\":\"Tempestadvertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"caption\":\"Tempestadvertising\"},\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glittering Since 1949 - A 70 Year Affair. - Case Studies","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/","og_locale":"en_US","og_type":"article","og_title":"Glittering Since 1949 - A 70 Year Affair. - Case Studies","og_description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","og_url":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/","og_site_name":"Case Studies","article_publisher":"https:\/\/www.facebook.com\/tempestadvertising\/","article_published_time":"2019-08-26T15:13:19+00:00","article_modified_time":"2023-06-02T06:52:22+00:00","og_image":[{"width":800,"height":436,"url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2019\/08\/pss-bgc-6.jpg","type":"image\/jpeg"}],"author":"Tempestadvertising","twitter_card":"summary_large_image","twitter_creator":"@TempestAdv","twitter_site":"@TempestAdv","twitter_misc":{"Written by":"Tempestadvertising","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#article","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/"},"author":{"name":"Tempestadvertising","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8"},"headline":"Glittering Since 1949 – A 70 Year Affair.","datePublished":"2019-08-26T15:13:19+00:00","dateModified":"2023-06-02T06:52:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/"},"wordCount":390,"commentCount":0,"publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/","name":"Glittering Since 1949 - A 70 Year Affair. - Case Studies","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website"},"datePublished":"2019-08-26T15:13:19+00:00","dateModified":"2023-06-02T06:52:22+00:00","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","breadcrumb":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/glittering-since-1949-a-70-year-affair\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tempestadvertising.com\/casestudies\/"},{"@type":"ListItem","position":2,"name":"Glittering Since 1949 – A 70 Year Affair."}]},{"@type":"WebSite","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","name":"Case Studies","description":"Tempestadvertising","publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization","name":"Tempest Advertising Pvt. Ltd.","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","sameAs":["https:\/\/www.instagram.com\/tempest_advertising\/","https:\/\/www.linkedin.com\/company\/tempest-advertising\/","https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA","https:\/\/www.facebook.com\/tempestadvertising\/","https:\/\/twitter.com\/TempestAdv"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","contentUrl":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","width":1200,"height":630,"caption":"Tempest Advertising Pvt. Ltd."},"image":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8","name":"Tempestadvertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","caption":"Tempestadvertising"},"url":"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/664"}],"collection":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":23,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":1476,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/664\/revisions\/1476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media\/701"}],"wp:attachment":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}