{"id":490,"date":"2018-08-03T13:18:59","date_gmt":"2018-08-03T13:18:59","guid":{"rendered":"http:\/\/tempestadvertising.com\/blog\/?p=490"},"modified":"2020-04-14T13:08:11","modified_gmt":"2020-04-14T13:08:11","slug":"changing-the-consumers-opinion-on-plastic","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/changing-the-consumers-opinion-on-plastic\/","title":{"rendered":"Changing The Consumers\u2019 Opinion On Plastic."},"content":{"rendered":"
The Background:<\/h5>\n

N9 Plastix is the pioneer of a revolutionary, globally patented silver-based additive that helps produce antibacterial plastic products. On contact, silver neutralizes harmful bacteria on plastic surfaces giving them long lasting freshness and long term protection. N9 Plastix produces non-leaching plastic products.<\/p>\n

\n\"\"\n<\/div>\n
THE Challenge:<\/h5>\n

As antibacterial plastics are relatively new to the Indian market, so we needed to do more than impress potential clients. We needed to create a demand among the consumers purchasing plastic products such as tiffin boxes, plastic bottles and chopping boards.<\/p>\n

THE objective:<\/h5>\n

We had to shout out to the world that N9 is here \u2013 and it is the key player in producing \u2018anti-bacterial\u2019 plastic products that everyone could buy at the market. <\/p>\n

THE Solution:<\/h5>\n

Consumers never buy directly from Tetra Pak or ISI. Yet, their mark creates a sense of trust among them.
\nWe needed to create our own mark of trust.
\nOur very own, Seal of Safety.<\/strong><\/p>\n

THE Print ADS (Part 1) :<\/h5>\n

Target Audience<\/strong> : Parents, especially mothers
\nChannel<\/strong> : Femina Magazine
\nParents would see this ad, scan the QR code and register at sealofsafety.com<\/strong> to get free sample products made with anti-bacterial plastic<\/strong>.<\/p>\n

\n\"\"\n<\/div>\n
THE Print ADS (Part 2) :<\/h5>\n

Target Audience<\/strong> : Plastic Products Manufacturers
\nChannel<\/strong> : Plastics India
\nPlastic manufacturers were also made aware of the advantages of N9 Plastix through the print medium.<\/p>\n

\n\"\"\n<\/div>\n
THE Result :<\/h5>\n

650+ people registered at sealofsafety.com in just 70 Days.<\/strong>
\n500+ people received the free sample products from N9.<\/strong>
\nWord-of-mouth Reach: Beyond Measure. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Background: N9 Plastix is the pioneer of a revolutionary, globally patented silver-based additive that helps produce antibacterial plastic products. 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