{"id":211,"date":"2018-02-23T06:57:20","date_gmt":"2018-02-23T06:57:20","guid":{"rendered":"http:\/\/tempestadvertising.com\/blog\/?p=211"},"modified":"2023-06-02T09:27:58","modified_gmt":"2023-06-02T09:27:58","slug":"threading-the-gap-between-textile-and-technology","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/","title":{"rendered":"\u2018Threading the gap between textile and technology.\u2019"},"content":{"rendered":"<p>Resil is a leading chemicals manufacturer specialising in silicones and specialty materials. N9 &#8211; their range of textile technology solutions for freshness, heat control and quick-dry was newly launched and had to create a buzz in the textile world. To achieve this objective, they participated in a revered textile fair called TechTextile Expo.<\/p>\n<h5>Challenge:<\/h5>\n<p>To create an intriguing invitation and a magazine ad to ensure footfalls at Resil stall at TechTextile Expo.<\/p>\n<h5>Solution:<\/h5>\n<p>We created a techno-savvy emailer with a crystal-clear messaging. The headline read \u2018Threading the gap between textile and technology.\u2019 The look &#038; feel was kept suave and the fonts very corporate. Pune and Bangalore branches worked in tandem to get the job executed in a record time. A similar design was adapted into a magazine ad to ensure further exposure to Resil\u2019s latest technologies and their participation in TechTextile Expo.<\/p>\n<h5>What was presented:<\/h5>\n<p>The invitation should come in a box that has something for the recipient. A thread shaped pen drive was presented inside a elegant box.<\/p>\n<div class=\"add-img\">\n<img src=\"http:\/\/tempestadvertising.com\/blog\/wp-content\/uploads\/2018\/02\/presented.jpg\" alt=\"\" style=\"width:auto;\" \/>\n<\/div>\n<h5>The magazine ad was also done on the same lines:<\/h5>\n<div class=\"add-img\">\n<img src=\"http:\/\/tempestadvertising.com\/blog\/wp-content\/uploads\/2018\/02\/threading.jpg\" alt=\"\" style=\"width:auto;\" \/>\n<\/div>\n<p>The client insisted on changing the colour from black. Also, because of budget constraints, the box and the pen drive were let go off. <\/p>\n<h5>What was executed:<\/h5>\n<div class=\"add-img\">\n<img src=\"http:\/\/tempestadvertising.com\/blog\/wp-content\/uploads\/2018\/02\/training1.jpg\" alt=\"\" style=\"width:auto;\"  \/>\n<\/div>\n<div class=\"add-img\">\n<img src=\"http:\/\/tempestadvertising.com\/blog\/wp-content\/uploads\/2018\/02\/training2.jpg\" alt=\"\" style=\"width:auto;\" \/>\n<\/div>\n<div class=\"add-img\">\n<img src=\"http:\/\/tempestadvertising.com\/blog\/wp-content\/uploads\/2018\/02\/training3.jpg\" alt=\"\" style=\"width:auto;\" \/>\n<\/div>\n<h5>Result: <\/h5>\n<p>The invitation and print ad were widely appreciated and the stall witnessed over 250 odd footfalls and many of them turned out to be their prospective business leads. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resil is a leading chemicals manufacturer specialising in silicones and specialty materials. N9 &#8211; their range of textile technology solutions for freshness, heat control and quick-dry was newly launched and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Threading the gap between textile and technology.\u2019 - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Threading the gap between textile and technology.\u2019 - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-23T06:57:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T09:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2018\/02\/Resil-blog-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"\u2018Threading the gap between textile and technology.\u2019\",\"datePublished\":\"2018-02-23T06:57:20+00:00\",\"dateModified\":\"2023-06-02T09:27:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/threading-the-gap-between-textile-and-technology\/\",\"name\":\"\u2018Threading the gap between textile and technology.\u2019 - 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