Out of every 5 tomatoes consumed in India, 3 are products of Syngenta. The brand offers a diverse portfolio of 24 hybrids across 6 segments.<\/p>\n
Despite being the undisputed leader in tomatoes, the brand faced a key challenge: how do you communicate leadership across different hybrids while communicating the value the brand adds in farmers\u2019 lives?<\/p>\n
Syngenta needed a single, powerful umbrella idea that could:<\/p>\n
In a nutshell, the brand wished to showcase that there\u2019s an ideal Syngenta tomato hybrid for every farmer\u2019s needs.<\/p>\n
Syngenta has a wide variety of offerings that cater to all the requirements of farmers, like climate, season, taste, shape, and harvest duration among others.<\/p>\n
No matter what farmers need, Syngenta has a solution that will fulfill their expectations and help them prosper.<\/p>\n
This fact led to the insight: Syngenta doesn\u2019t just sell tomato seeds; it solves tomato problems across regions, seasons, and needs. The key emotion that it offers is \u201csatisfaction\u201d.<\/p>\n
So instead of talking about individual hybrids, the brand decided to own a bigger truth: no matter the requirement, there is a Syngenta tomato that will \u201csatisfy\u201d your needs.<\/p>\n
Har Kisaan Ka Samadhan<\/b><\/p>\n3. TARGET AUDIENCE<\/h5>\n
Primary: Tomato growers<\/p>\n
Secondary: Vendors, distributors, household and commercial consumers and the entire agriculture community.<\/p>\n