{"id":191,"date":"2017-05-09T14:45:10","date_gmt":"2017-05-09T14:45:10","guid":{"rendered":"http:\/\/tempestadvertising.com\/blog\/?p=191"},"modified":"2023-06-02T09:47:49","modified_gmt":"2023-06-02T09:47:49","slug":"stay-refreshed","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/","title":{"rendered":"Oxycool \u2013 Live Non-Stop"},"content":{"rendered":"<p>How Tempest re-introduced Oxycool \u2013 Packaged drinking water<br \/>\nIn the day &#038; age, when packaged drinking water is a toast of the town, how can one differentiate its brand?<\/p>\n<h5>A little background:<\/h5>\n<p>Oxycool is a packaged drinking water brand falling under the brand umbrella of Shelke Beverages. Oxycool was always a Scavenger Brand i.e. it always preyed on another brand that looked and sounded the same. Somehow, it had still not created its own identity.<\/p>\n<h5>The Challenge:<\/h5>\n<p>The challenge presented to us was total restructuring of the brand, right from positioning, branding, tonality, to design language. <\/p>\n<h5>The approach:<\/h5>\n<p>While other brands were talking about purity, we thought purity is a mandate of a packaged drinking water. There is no point talking about it. Thus, was born the campaign &#8216;Revive. Recharge.&#8217; The campaign was an offshoot of Oxycool&#8217;s newly crafted brand positioning &#8216;Live Non-Stop&#8217; &#8211; which elaborates the importance of water as an essential element for survival and fuses it with the goodness and purity of Oxycool packaged drinking water. The clean layout, bold fonts and fresh colours blended the big idea into an eye-catching piece of communication.<\/p>\n<h5>Result:<\/h5>\n<p>It resulted in Oxycool becoming one of the major packaged drinking brands in Maharashtra. The new look and feel gave Oxycool a brand identity of its own. It got more eyeballs and had more top-of-the-mind recall.<br \/>\n<br \/>\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/76da5879035891.5cb6c5f574b95.jpg\" alt=\"\" \/><br \/>\n<br \/>\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/59f0d379035891.5cb6c5f5742ee.jpg\" alt=\"\" \/><br \/>\n<br \/>\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/aa8f9d79035891.5cb6c5f574804.jpg\" alt=\"\" \/><br \/>\n<br \/>\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/d0ff5179035891.5cb6d118a5123.jpg\" alt=\"\" \/><br \/>\n<br \/>\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2018\/02\/b14edd79035891.5cb6d118a53e3.jpg\" alt=\"\" \/><br \/>\n<br \/>\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/135a9c79035891.5cb6d118a560d.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Tempest re-introduced Oxycool \u2013 Packaged drinking water In the day &#038; age, when packaged drinking water is a toast of the town, how can one differentiate its brand? A&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oxycool \u2013 Live Non-Stop - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oxycool \u2013 Live Non-Stop - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T14:45:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T09:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2017\/05\/WhatsApp-Image-2023-04-11-at-09.07.32.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"Oxycool \u2013 Live Non-Stop\",\"datePublished\":\"2017-05-09T14:45:10+00:00\",\"dateModified\":\"2023-06-02T09:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/stay-refreshed\/\",\"name\":\"Oxycool \u2013 Live Non-Stop - 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