{"id":1597,"date":"2023-11-24T09:43:07","date_gmt":"2023-11-24T09:43:07","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=1597"},"modified":"2024-07-04T11:08:58","modified_gmt":"2024-07-04T11:08:58","slug":"hm-clause","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/","title":{"rendered":"HM Clause"},"content":{"rendered":"
THE BACKGROUND:<\/h5>\n

HM.CLAUSE is a global leader in sustainable agriculture, specialising in the breeding, production, and distribution of high-quality vegetable seeds. With a strong presence in more than 30 countries, HM.CLAUSE is dedicated to serving farmers worldwide.<\/p>\n

THE CHALLENGE:<\/h5>\n

HM.CLAUSE typically focuses its market communication on highlighting the specific features of their products, following a standardised template. However, as the festive season approached, they were in search of a campaign that would not only showcase their products but also infuse a festive twist and a refreshing touch into their messaging.<\/p>\n

THE APPROACH:<\/h5>\n

Given HM.CLAUSE’s primary emphasis on their seeds, we came up with a catchy and engaging tagline that could be applied universally across all vegetable creatives: “Jab beej ho Clause ke, toh har fasal tyohar,” which translates to “With Clause’s seeds, every harvest is a festival.” Our strategy was to infuse the creatives with a festive ambiance, ensuring they would captivate the audience’s attention while striking the perfect balance between showcasing the product and embracing the spirit of the festive season.<\/p>\n

\n
\n\t\t\"\"\n\t<\/div>\n
\n\t\t\"\"\n\t<\/div>\n<\/div>\n
THE SOLUTION:<\/h5>\n

In response to HM.CLAUSE’s challenge of infusing a festive twist into their communication while highlighting their products, we designed a comprehensive approach that carefully balanced product promotion with the celebratory spirit of the festive season.<\/p>\n

    \n
  • The tagline not only emphasised the high-quality seeds but also instantly conveyed the idea that every harvest with Clause seeds is a cause for celebration.<\/li>\n
  • The visuals included vibrant colours, traditional decorations that brought forth the essence of the festive season.<\/li>\n
  • We carefully integrated product images and descriptions into the creative designs without overshadowing the festive ambiance.<\/li>\n<\/ul>\n

    This approach allowed us to effectively showcase HM.CLAUSE’s offerings while maintaining the festive theme.<\/p>\n

    The campaign’s set of deliverables included:<\/p>\n

      \n
    • Poster<\/li>\n
    • Concept Card<\/li>\n
    • Banner<\/li>\n
    • Leaflet<\/li>\n
    • Bunting<\/li>\n
    • Streamers<\/li>\n
    • Standees<\/li>\n<\/ul>\n
      \n
      \n\t\t\"\"\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      THE BACKGROUND: HM.CLAUSE is a global leader in sustainable agriculture, specialising in the breeding, production, and distribution of high-quality vegetable seeds. With a strong presence in more than 30 countries,…<\/p>\n","protected":false},"author":1,"featured_media":1598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nHM Clause - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HM Clause - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T09:43:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T11:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/11\/hm-clause.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"HM Clause\",\"datePublished\":\"2023-11-24T09:43:07+00:00\",\"dateModified\":\"2024-07-04T11:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\",\"name\":\"HM Clause - Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\"},\"datePublished\":\"2023-11-24T09:43:07+00:00\",\"dateModified\":\"2024-07-04T11:08:58+00:00\",\"description\":\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HM Clause\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"name\":\"Case Studies\",\"description\":\"Tempestadvertising\",\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\",\"name\":\"Tempest Advertising Pvt. Ltd.\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/tempest_advertising\/\",\"https:\/\/www.linkedin.com\/company\/tempest-advertising\/\",\"https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA\",\"https:\/\/www.facebook.com\/tempestadvertising\/\",\"https:\/\/twitter.com\/TempestAdv\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"contentUrl\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Tempest Advertising Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\",\"name\":\"Tempestadvertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"caption\":\"Tempestadvertising\"},\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HM Clause - Case Studies","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/","og_locale":"en_US","og_type":"article","og_title":"HM Clause - Case Studies","og_description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","og_url":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/","og_site_name":"Case Studies","article_publisher":"https:\/\/www.facebook.com\/tempestadvertising\/","article_published_time":"2023-11-24T09:43:07+00:00","article_modified_time":"2024-07-04T11:08:58+00:00","og_image":[{"width":1270,"height":700,"url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/11\/hm-clause.webp","type":"image\/webp"}],"author":"Tempestadvertising","twitter_card":"summary_large_image","twitter_creator":"@TempestAdv","twitter_site":"@TempestAdv","twitter_misc":{"Written by":"Tempestadvertising","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#article","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/"},"author":{"name":"Tempestadvertising","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8"},"headline":"HM Clause","datePublished":"2023-11-24T09:43:07+00:00","dateModified":"2024-07-04T11:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/"},"wordCount":301,"commentCount":0,"publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/","name":"HM Clause - Case Studies","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website"},"datePublished":"2023-11-24T09:43:07+00:00","dateModified":"2024-07-04T11:08:58+00:00","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","breadcrumb":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hm-clause\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tempestadvertising.com\/casestudies\/"},{"@type":"ListItem","position":2,"name":"HM Clause"}]},{"@type":"WebSite","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","name":"Case Studies","description":"Tempestadvertising","publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization","name":"Tempest Advertising Pvt. Ltd.","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","sameAs":["https:\/\/www.instagram.com\/tempest_advertising\/","https:\/\/www.linkedin.com\/company\/tempest-advertising\/","https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA","https:\/\/www.facebook.com\/tempestadvertising\/","https:\/\/twitter.com\/TempestAdv"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","contentUrl":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","width":1200,"height":630,"caption":"Tempest Advertising Pvt. Ltd."},"image":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8","name":"Tempestadvertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","caption":"Tempestadvertising"},"url":"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/1597"}],"collection":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/comments?post=1597"}],"version-history":[{"count":2,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/1597\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/1597\/revisions\/1650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media\/1598"}],"wp:attachment":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media?parent=1597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/categories?post=1597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/tags?post=1597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}