{"id":148,"date":"2018-01-19T13:20:21","date_gmt":"2018-01-19T13:20:21","guid":{"rendered":"http:\/\/tempestadvertising.com\/blog\/?p=148"},"modified":"2020-04-14T13:41:42","modified_gmt":"2020-04-14T13:41:42","slug":"advertising-brief-makes-us-a-different-brand","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/advertising-brief-makes-us-a-different-brand\/","title":{"rendered":"Advertising Brief Makes Us A Different Brand!"},"content":{"rendered":"<p>What route map is to a traveller, a screenplay to a film director or a blueprint design to an architect\u2026the \u201cADVERTISING BRIEF\u201d is to an advertising agency.  The biggest names in advertising in Hyderabad, Bangalore or even in Pune have become big by developing their unique art of preparing and executing the \u201cAdvertising Brief.\u201d <\/p>\n<p>Ever wondered about the contents of the Advertising Brief? Imagine you are the owner of a real estate brand and have approached us for a 360 degree branding solution.  Come; we\u2019ll take you to our art &#038; science of preparing the advertising brief. We start with the following key areas:  <\/p>\n<h5>WHAT\u2019S COOKING- The Backdrop:<\/h5>\n<p>In this section, our client servicing executives will initiate an exhaustive online &#038; offline market research to gain an in-depth knowledge about your brand\u2019s history, sector, challenges, competitors, trends, future prospects and more.<\/p>\n<h5>WHAT\u2019S THE ORDER- The Task Ahead:<\/h5>\n<p> In this section we understand your core marketing objectives. When clients themselves have no clarity, we become mentor to draw the immediate, short-term &#038; then long-term marketing objectives.<\/p>\n<h5>WHO IS THE KING- The Target Audience:<\/h5>\n<p>In this section we assume the role of devil\u2019s advocate and focus all our expertise to chalk out the best sect of primary &#038; secondary target audiences. <\/p>\n<h5>WHAT\u2019S BOTHERING \u2013 The Current Issue:<\/h5>\n<p> In this section, we analyse the present branding ailments and analyse its impact on your brand\u2019s future.  <\/p>\n<h5>ARJUNA\u2019s BIRD\u2019S EYE- The Insight &#038; Key Promise:<\/h5>\n<p> This is one of the most crucial stage of the brief. We churn hundreds of pages of data, stats, information and prepare a one sentence of insight with the ideal branding solution.  Mind it; it\u2019s very tough and comes after decades of advertising experience. We are still learning even after 20 years in this industry.<\/p>\n<h5>TIME FOR ACTION-The Perfect Medium- Perfect Way- Perfect Place:<\/h5>\n<p>Here we assign a deadline to translate the brief insights into creative manifestations in print, outdoor, broadcast or online medium in the most result oriented manner.<\/p>\n<p>There are many more of our trade secrets and strategies which have benefitted many of our esteemed clients. Just in case you are sceptical about our Tempestain way of advertising brief; we put forth the tagline of GHADI Detergent; \u201cPehle Istamaal Kare, Fir Vishwaas Kaare.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What route map is to a traveller, a screenplay to a film director or a blueprint design to an architect\u2026the \u201cADVERTISING BRIEF\u201d is to an advertising agency. The biggest names&hellip;<\/p>\n","protected":false},"author":1,"featured_media":149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising Brief Makes Us A Different Brand! - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/advertising-brief-makes-us-a-different-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Brief Makes Us A Different Brand! 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