{"id":1329,"date":"2023-02-21T05:42:29","date_gmt":"2023-02-21T05:42:29","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=1329"},"modified":"2023-08-08T12:40:33","modified_gmt":"2023-08-08T12:40:33","slug":"bontrue-launch-campaign-hyderabad","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/bontrue-launch-campaign-hyderabad\/","title":{"rendered":"Bontrue Launch Campaign, Hyderabad"},"content":{"rendered":"<p><b>The Background: <\/b><\/p>\n<p>Bontrue is a Hyderabad-based furniture brand with 5 branches in prime locations. The collection is imported, strikingly beautiful, and for those who are looking to set up a premium space for living. They have refreshingly luxurious options in living, dining, and leisure. The colours are bold, the designs are unique, and the make is solid. In short, Bontrue is everything a consumer expects from an upmarket furniture brand. And, their biggest plus is that their pricing is honest. Meaning: you don\u2019t pay for anything more than what you get.<\/p>\n<p><b>The Challenge:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Their biggest, powerful, and unique proposition wasn\u2019t reaching people through their previous campaigns. Honest Pricing is a position that can literally drive an entire campaign, because it\u2019s a factor that breaks the clutter \u2013 especially in the furniture domain. Our challenge was to capture the aesthetic superiority of the brand and present it along with the USP; also ensuring the class is not diluted.<\/span><\/p>\n<p><b>The Objective:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The same objective as always. Put the best side of the brand forward and bring more people to their digital and physical space. In simple words, sell more Bontrue furniture to the right TG.<\/span><\/p>\n<p><b>The Strategy:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We decided to put \u2018honest pricing\u2019 upfront. We had to do it. We believed it will sell and it did. However, we complemented it with design aspects that stood out. We combined beauty with honesty, and there is no way the TG was going to resist that.<\/span><\/p>\n<p><b>The Execution:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We took all their highest-selling range, and the most outstanding products at that, and designed creatives for both social media and print.<\/span><\/p>\n<p><b>SM Campaign:<\/b><\/p>\n<div class=\"row\">\n<div class=\"col-md-6\">\n            <img class=\"img-fluid\" src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/sm-post-01.jpg\" style=\"margin-bottom: 15px;\" alt=\"\">\n        <\/div>\n<div class=\"col-md-6\">\n            <img class=\"img-fluid\" src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/sm-post-02.jpg\" style=\"margin-bottom: 15px;\" alt=\"\">\n        <\/div>\n<div class=\"col-md-6\">\n            <img class=\"img-fluid\" src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/sm-post-03.jpg\" style=\"margin-bottom: 15px;\" alt=\"\">\n        <\/div>\n<\/p><\/div>\n<p><b>Print Campaign:<\/b><\/p>\n<div class=\"row\">\n<div class=\"col-md-6\">\n            <img class=\"img-fluid\" src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/Bontrue-Half-Page-32.9x25-_-Yellow-Sofa.jpg\" style=\"margin-bottom: 15px;\" alt=\"\">\n        <\/div>\n<div class=\"col-md-6\">\n            <img class=\"img-fluid\" src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/Bontrue-Half-Page-32.9x25-_-Green-Sofa.jpg\" style=\"margin-bottom: 15px;\" alt=\"\">\n        <\/div>\n<\/p><\/div>\n<p><b>The Result:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">132 prospective customers scanned the QR code to check out the furniture range<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 59% increase in direct website traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 91% increase in their social media reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A considerable increase in store walk-ins on all 3 days of print ad release <\/span><\/li>\n<\/ul>\n<div class=\"row\">\n<div class=\"col-md-12\">\n            <img class=\"img-fluid\" src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/Jan-Newspaper-Ads-Analytics-Bontrue-8-1-scaled-1.jpg\" style=\"margin-bottom: 15px;margin-top: 15px\" alt=\"\">\n        <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Background: Bontrue is a Hyderabad-based furniture brand with 5 branches in prime locations. The collection is imported, strikingly beautiful, and for those who are looking to set up a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bontrue Launch Campaign, Hyderabad - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/bontrue-launch-campaign-hyderabad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bontrue Launch Campaign, Hyderabad - 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