{"id":1068,"date":"2022-09-06T13:22:26","date_gmt":"2022-09-06T13:22:26","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=1068"},"modified":"2023-06-01T12:04:56","modified_gmt":"2023-06-01T12:04:56","slug":"solitaire-pathway-pearson-btec-launch-19-06-22","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/solitaire-pathway-pearson-btec-launch-19-06-22\/","title":{"rendered":"Solitaire Pathway &#8211; Pearson BTEC launch \u2013 19-06-22"},"content":{"rendered":"<p><strong>The Background:<\/strong><br \/>\nSolitaire International has tied up with Pearson to offer a very detailed course to students right after 12 th grade &#8211; Solitaire Pathway\u2019s Pearson BTEC.<br \/>\nSolitaire Pathway is an international college accredited by Pearson, an international board of education that provides a variety of Undergraduate and Professional courses. At Solitaire, students learn under an international Undergraduate program with 2 years in India and final year abroad at prestigious universities. The duration of the course is 3 years, and the final year is a study abroad program. Solitaire has tied up with many reputed universities across various countries of which the spotlight shines on prestigious institutes in USA, UK, Canada and Australia.<\/p>\n<p><strong>The Challenge:<\/strong><br \/>\nPearson BTEC is one-of-its-kind course in the field of Business Management providing courses in specialized fields of Marketing, Finance and HR. The challenge involved developing a strategically planned creative campaign for BTEC And to reach and engage young audience to promote the course.<\/p>\n<p><strong>The Objective:<\/strong><br \/>\nTo create awareness about BTEC course by Pearson in Hyderabad To inform students about how Solitaire Pathway will help them in completing their BTEC course in different streams and achieve their dreams to go aboard for further studies.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-object-01.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<div class=\"col-md-6\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-object-02.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<\/div>\n<p><strong>The Strategy:<\/strong><br \/>\nCreative Communication:<\/p>\n<p>Learn, Train and Fly Away.<\/p>\n<p><strong>Learn:<\/strong> With the latest undergraduate and professional learning programs, career-changing certifications, industry partners and opportunities to study abroad, Solitaire Pathway makes progression from education to jobs as easy as it can get for learners globally.<\/p>\n<p><strong>Train:<\/strong> This course provides students with the opportunity to train and specialize in diverse occupational areas and progress to degree level studies. The units prepare students to move on to pursue specific areas of interest at a higher level or to enter employment with the qualities and abilities needed for very demanding roles.<\/p>\n<p><strong>Fly Away:<\/strong> Students get to enrol themselves in an international Undergraduate program with 2 years in India and final year abroad at prestigious universities.<\/p>\n<div class=\"row\">\n<div class=\"col-md-4\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-01.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<div class=\"col-md-4\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-02.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<div class=\"col-md-4\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-03.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<\/div>\n<p><strong>The Execution:<\/strong><br \/>\nDigital Campaigns:<br \/>\n\uf0b7 Social Media posts for organic traffic<br \/>\n\uf0b7 Photography contests<br \/>\n\uf0b7 Engagement posts<br \/>\n\uf0b7 Subject insight posts<br \/>\n\uf0b7 Career option posts<br \/>\n\uf0b7 Student motivation\/advisory posts<br \/>\n\uf0b7 Email and WA campaigns<\/p>\n<div class=\"row\">\n<div class=\"col-md-5\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-dreams.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<\/div>\n<p><strong>Mainline Campaign:<\/strong><br \/>\n\uf0b7 Press ads<br \/>\n\uf0b7 Standees<br \/>\n\uf0b7 Radio Spots\/announcements<\/p>\n<div class=\"row\">\n<div class=\"col-md-4\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/case-styudy-solitaire-emailer.jpg\"\n            class=\"img-responsive\" style=\"padding: 10px 0;\">\n    <\/div>\n<\/div>\n<p><strong>The Results:<\/strong><br \/>\nThe brand has a 12.2M% Fb reach just through organic posts while Instagram reaching 1.8M% reaches.<br \/>\nSocial media pages of FaceBook and Instagram hold 31.6K% FB Page and 3.0K% Insta profile visits respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Background: Solitaire International has tied up with Pearson to offer a very detailed course to students right after 12 th grade &#8211; Solitaire Pathway\u2019s Pearson BTEC. Solitaire Pathway is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solitaire Pathway - Pearson BTEC launch \u2013 19-06-22 - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/solitaire-pathway-pearson-btec-launch-19-06-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solitaire Pathway - Pearson BTEC launch \u2013 19-06-22 - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/solitaire-pathway-pearson-btec-launch-19-06-22\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T13:22:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-01T12:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/09\/solitaire-case1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"762\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/solitaire-pathway-pearson-btec-launch-19-06-22\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/solitaire-pathway-pearson-btec-launch-19-06-22\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"Solitaire Pathway &#8211; 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