{"id":1062,"date":"2022-09-06T06:08:14","date_gmt":"2022-09-06T06:08:14","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=1062"},"modified":"2023-06-01T12:41:35","modified_gmt":"2023-06-01T12:41:35","slug":"hil-charminar-digital-series-rishtokichhat","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/","title":{"rendered":"HIL-CHARMINAR DIGITAL SERIES #RishtoKiChhat"},"content":{"rendered":"

The Background :<\/strong>
\nCharminar is the flagship brand from the house of HIL. It is an undisputed leader of the Indian roofing and cladding market. It virtually dominates the roofing industry with its exhaustive range of innovative and eco-conscious products. From Asbestos Cement Sheets to Colour Coated Sheets and Eco-friendly Non-Asbestos, Fortune \u2013 Charminar caters to all categories and for all seasons. Through its various schemes and initiatives, Charminar also lives up its commitment to guide dealers and users to prosperity on the whole.
\nThe Challenge<\/strong>
\nCharminar Roofing Sheets had to modify their communication strategy from mainline to digital due to the changing landscape of marketing. To spread product awareness and usage among our target consumers, who are mostly from tier 2 and tier 3 cities, we used social media channels. In order to be understood by a larger segment of society, this communication had to be delivered in a simple manner.
\nThe Approach<\/strong>
\nWe created a Hindi communication campaign #RishtoKiChhat with message \u201cStrong relations act as a strong shelter. Some shelter hope, some dreams, some belief and some trust.\u201d
\nAn emotional approach by relating our product \u2018the roof\u2019 to the \u201croof of relations\u2019 because at the grassroots, emotion is what works wonders. Things are not just things, but part of the family. And so is the roof.<\/p>\n

The Execution<\/strong>
\nAn approach where the product becomes part of the thought. This helps not only with recall, but also relatability. By relating the Charminar Roof to a strong bond with loved ones, we can show how a strong relationship helps to build a strong bond. Lasting, strong, promising, firmly rooted, vibrant.<\/p>\n

Phase 1<\/strong>
\nWe launched the campaign in June during the peak summer so to aware the consumer about the Charminar Grey Roofing sheet benefits in this season i.e. economical and sturdy, Lightproof and fireproof, UV resistant, aesthetically appealing etc.<\/p>\n

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Phase 2<\/strong>
\nWe extended the campaign using Charminar Coloured Roofing sheets in August as Monsoon series. Monsoon and colors are an eternal combination. And we all love enjoying the colorful rain spells with a sturdy roof on our heads. This led to the idea of integrating Charminar Colored Roofing Sheets with umbrella in the monsoon. Each color representing a different emotion but serving the same purpose.<\/p>\n

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The Outcome<\/strong>
\nAudiences across geographies responded well to the campaign. As a result of sharing this initiative across all social media channels, the client received positive feedback. TG’s positive response to this campaign made the client realize more such communication plans should be used for future engagements.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Background : Charminar is the flagship brand from the house of HIL. It is an undisputed leader of the Indian roofing and cladding market. It virtually dominates the roofing…<\/p>\n","protected":false},"author":1,"featured_media":1067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nHIL-CHARMINAR DIGITAL SERIES #RishtoKiChhat - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HIL-CHARMINAR DIGITAL SERIES #RishtoKiChhat - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T06:08:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-01T12:41:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/09\/varaveda-case3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"762\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"HIL-CHARMINAR DIGITAL SERIES #RishtoKiChhat\",\"datePublished\":\"2022-09-06T06:08:14+00:00\",\"dateModified\":\"2023-06-01T12:41:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/\"},\"wordCount\":421,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil-charminar-digital-series-rishtokichhat\/\",\"name\":\"HIL-CHARMINAR DIGITAL SERIES #RishtoKiChhat - 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