{"id":1037,"date":"2022-05-19T13:26:21","date_gmt":"2022-05-19T13:26:21","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=1037"},"modified":"2023-06-01T12:48:36","modified_gmt":"2023-06-01T12:48:36","slug":"vara-veda-launch-campaign","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/vara-veda-launch-campaign\/","title":{"rendered":"Vara Veda Launch Campaign"},"content":{"rendered":"<h5>The Background:<\/h5>\n<p>Vara Veda offers exclusive <strong>Enhanced Ayurveda Beauty Care<\/strong> products that recognise and celebrate the unique beauty of every woman. Vara Veda products help in protecting and enhancing the health of skin and hair with the best Ayurveda, <strong>clinically proven natural herb extracts.<\/strong><\/p>\n<p>As the first step, introduced a range of anti-pollution and anti-stress skincare products, powered by <strong>Enhanced Ayurveda<\/strong>, to address the modern-day skin problems caused by <strong>environmental pollution, digital pollution,<\/strong> and stress.<\/p>\n<p>Vara Veda has crafted products that are not only with the goodness of <strong>well-known natural herb extracts<\/strong> but also enriched with the power to create a holistic daily beauty ritual for today\u2019s needs. <\/p>\n<h5>The Challenge:<\/h5>\n<ul>\n<li>Enhanced Ayurveda and Digital Pollution are new concepts in the market.<\/li>\n<li>To reach &#038; engage the target audience who are using digital devices.<\/li>\n<li>To communicate &#038; educate the target audience about Ayurveda beauty products.<\/li>\n<\/ul>\n<h5>The Objective:<\/h5>\n<ul>\n<li>To promote the concept of <strong>Enhanced Ayurveda <\/strong> <\/li>\n<li>To educate about  <strong>Digital Pollution<\/strong><\/li>\n<li>Harmful effects of Digital Pollution on skin<\/li>\n<li>To explain the solutions from Vara Veda that protect the skin <\/li>\n<li>To educate on the harmful effects of stress on skin <\/li>\n<\/ul>\n<div class=\"sq-imgflex\">\n<div class=\"p-10\"><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy1.jpg\" width=\"100%\"><\/div>\n<div class=\"p-10\">\n<img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy2.jpg\" width=\"100%\"><\/div>\n<\/div>\n<h5>The Strategy:<\/h5>\n<p><strong>MUDRA <\/strong><\/p>\n<p>An ancient practice, Ayurveda represents an ancient symbol of wisdom \u2013 the Mudras. Each Mudra denotes different meanings and provides various health benefits to our skin and body.<\/p>\n<p>Beautiful You, Every Day \u2013 Established this positioning statement through topical posts, contests and engagement posts. <\/p>\n<p><strong>Environmental Pollution and Digital Pollution: <\/strong><\/p>\n<ul>\n<li>Educated the TG about Digital Pollution and its harmful effects on skin <\/li>\n<li>Product awareness campaigns, as a solution to protect the skin from the adverse effects of blue light. <\/li>\n<li>Digital Pollution Communication <\/li>\n<li>Digital Detox Tips<\/li>\n<li>Contests, engagement posts &#038; topical posts  <\/li>\n<\/ul>\n<p><strong>Anti-Stress <\/strong><\/p>\n<ul>\n<li>Educated TG about the harmful effects of Stress on Skin <\/li>\n<li>Campaigns on products and their benefits <\/li>\n<li>Campaigns on key ingredients and its benefits  <\/li>\n<li>Contests, engagement posts &#038; topical posts  <\/li>\n<li>General Tips to reduce the stress on skin  <\/li>\n<\/ul>\n<p><strong>Brand Guidelines  <\/strong><\/p>\n<ul>\n<li>The colours and the fonts ensure an innocent brand archetype <\/li>\n<li>The visuals and styles followed are truly TG-centric.  <\/li>\n<\/ul>\n<p><strong>Paid social strategy <\/strong><\/p>\n<p>Carefully selected platforms like Instagram &#038; ad placement where users devote most of their time.<\/p>\n<p>Created multiple campaigns on various platforms like Instagram, Facebook, Google, and YouTube to serve different objectives like awareness, website traffic, conversions etc.<\/p>\n<p>Created awareness with branding campaigns during the initial stages &#038; later regular product-based campaigns targeting different demographic &#038; interest-based audiences were conducted. <\/p>\n<p>Based on the platform offerings from Facebook &#038; Instagram, multiple targeting techniques were used. <\/p>\n<p>Use of Image, Carousel, &#038; Video-based communication to serve different objectives of the campaign.<\/p>\n<div class=\"container\">\n<div id=\"myCarouselcsa\" class=\"carousel slide\" data-ride=\"carousel\">\n    <!-- Indicators --><br \/>\n    <!-- Wrapper for slides --><\/p>\n<div class=\"carousel-inner\">\n<div class=\"item active\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy3.jpg\" alt=\"Adarsh-Greens\" style=\"width:100%;\">\n      <\/div>\n<div class=\"item\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy4.jpg\" alt=\"Adarsh-Greens\" style=\"width:100%;\">\n      <\/div>\n<div class=\"item\">\n        <img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy5.jpg\" alt=\"Adarsh-Greens\" style=\"width:100%;\">\n      <\/div>\n<\/p><\/div>\n<p>    <!-- Left and right controls --><\/p>\n<div class=\"controls-sp\">\n    <a class=\"left\" href=\"#myCarouselcsa\" data-slide=\"prev\"><br \/>\n      <span><i class=\"fa fa-arrow-circle-left faaclr\" aria-hidden=\"true\"><\/i><\/span><br \/>\n    <\/a><br \/>\n    <a class=\"right\" href=\"#myCarouselcsa\" data-slide=\"next\"><br \/>\n      <span><i class=\"fa fa-arrow-circle-right faaclr\" aria-hidden=\"true\"><\/i><\/span><br \/>\n    <\/a>\n  <\/div>\n<\/div>\n<\/div>\n<h5>The Execution:<\/h5>\n<p><strong>Website <\/strong><\/p>\n<p>Design and development of Vara Veda Shopify website with all the essential sections and information to create awareness of Enhanced Ayurveda, Digital Pollution and Anti-Stress<\/p>\n<ul>\n<li>User-friendly navigation to browse and place an order successfully   <\/li>\n<li>SEO optimized<\/li>\n<\/ul>\n<p><strong>Social media <\/strong><\/p>\n<ul>\n<li>Social media posts for organic traffic   <\/li>\n<li>Contests <\/li>\n<li>Topical Posts   <\/li>\n<li>Engagement posts   <\/li>\n<li>Product benefits posts   <\/li>\n<li>Ingredient benefit posts   <\/li>\n<\/ul>\n<p><strong>Paid ads  <\/strong><\/p>\n<ul>\n<li>Paid ads on FB, Insta and Google Ads <\/li>\n<li>Vara Veda Brand Awareness paid campaign  <\/li>\n<li>Digital Pollution paid campaign  <\/li>\n<li>Anti-Stress \u2013 paid campaign <\/li>\n<li>Remarketing campaigns     <\/li>\n<\/ul>\n<p><strong>Email campaign   <\/strong><\/p>\n<ul>\n<li>Email campaign for end-to-end customer online purchase journey  <\/li>\n<li>SMS campaign for multiple customer touchpoints     <\/li>\n<\/ul>\n<div class=\"sq-imgflex\">\n<div class=\"p-10\"><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy6.jpg\" width=\"100%\"><\/div>\n<div class=\"p-10\"><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy7.jpg\" width=\"100%\"><\/div>\n<div class=\"p-10\"><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy8.jpg\" width=\"100%\"><\/div>\n<div class=\"p-10\"><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/05\/varaveda-casestudy9.jpg\" width=\"100%\"><\/div>\n<\/div>\n<h5>The Results:<\/h5>\n<p>A sharp increase in the number of followers on social media in a short period.<\/p>\n<p>Currently, the brand has <strong>10,000+ followers<\/strong> on Instagram and Facebook collectively.<\/p>\n<p>The brand has a reach of more than <strong>1.5+ Cr<\/strong> with<strong> 2+ Cr impressions<\/strong> &#038; more than 2+ lakh engagements as of May 2021 with <strong>25k+ website visitors<\/strong> from Facebook &#038; Instagram collectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Background: Vara Veda offers exclusive Enhanced Ayurveda Beauty Care products that recognise and celebrate the unique beauty of every woman. Vara Veda products help in protecting and enhancing the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vara Veda Launch Campaign - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/vara-veda-launch-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vara Veda Launch Campaign - 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