{"id":1023,"date":"2022-04-14T12:11:20","date_gmt":"2022-04-14T12:11:20","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/casestudies\/?p=1023"},"modified":"2023-06-01T12:10:43","modified_gmt":"2023-06-01T12:10:43","slug":"hil","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/","title":{"rendered":"Birla HIL &#8211; Launch of New Range of Products"},"content":{"rendered":"<h5>The Objective:<\/h5>\n<p>Strengthened by a rich legacy of over 75 years and proven industry leadership, BIRLA HIL, part of the CK Birla Group, is in pursuit to innovate and enhance the product portfolio of comprehensive building materials. <\/p>\n<p>Team Tempest was commissioned to create a smart launch campaign for Riverview City. <\/p>\n<h5>The Challenge:<\/h5>\n<p>For each product category, HIL sought to create an identity that\u2019s unique and yet would illustrate Birla Group\u2019s legacy. A detailed study of the HIL categories, market dynamics, product placement vis-a-vis competition was conducted. One of the key aspects that came upon in the study was that outlets are multiproduct multi-brand, and are usually cramped for space. <\/p>\n<p><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/hil3.jpg\" alt=\"null\" \/><\/p>\n<h5>The Solution:<\/h5>\n<p>Following a few rough sketches and ideation exercise, Team Tempest came up with an unmissable visual identity that stood out from the maddening crowd of products. New visual identity was created using a Triadic colour scheme. Red, and yellow, as dominant colours, and green and white as secondary. These primary colours gave a solid, distinctive look to the product. The logo was created with a mix of typography and mnemonics rendering a perfect balance of colours. <\/p>\n<h5>THE Result:<\/h5>\n<p>The products are launched in the markets. Post production we have received positive feedback from our client and their channel partners. The packaging has successfully managed to create a unique visual identity. <\/p>\n<p><img src=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2023\/06\/hil2.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Objective: Strengthened by a rich legacy of over 75 years and proven industry leadership, BIRLA HIL, part of the CK Birla Group, is in pursuit to innovate and enhance&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Birla HIL - Launch of New Range of Products - Case Studies<\/title>\n<meta name=\"description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birla HIL - Launch of New Range of Products - Case Studies\" \/>\n<meta property=\"og:description\" content=\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\" \/>\n<meta property=\"og:site_name\" content=\"Case Studies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tempestadvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-14T12:11:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-01T12:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/04\/hil1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"762\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tempestadvertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:site\" content=\"@TempestAdv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tempestadvertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\"},\"author\":{\"name\":\"Tempestadvertising\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\"},\"headline\":\"Birla HIL &#8211; Launch of New Range of Products\",\"datePublished\":\"2022-04-14T12:11:20+00:00\",\"dateModified\":\"2023-06-01T12:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\"},\"wordCount\":231,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\",\"name\":\"Birla HIL - Launch of New Range of Products - Case Studies\",\"isPartOf\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\"},\"datePublished\":\"2022-04-14T12:11:20+00:00\",\"dateModified\":\"2023-06-01T12:10:43+00:00\",\"description\":\"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Birla HIL &#8211; Launch of New Range of Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#website\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"name\":\"Case Studies\",\"description\":\"Tempestadvertising\",\"publisher\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#organization\",\"name\":\"Tempest Advertising Pvt. Ltd.\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/tempest_advertising\/\",\"https:\/\/www.linkedin.com\/company\/tempest-advertising\/\",\"https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA\",\"https:\/\/www.facebook.com\/tempestadvertising\/\",\"https:\/\/twitter.com\/TempestAdv\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"contentUrl\":\"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Tempest Advertising Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8\",\"name\":\"Tempestadvertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g\",\"caption\":\"Tempestadvertising\"},\"url\":\"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Birla HIL - Launch of New Range of Products - Case Studies","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/","og_locale":"en_US","og_type":"article","og_title":"Birla HIL - Launch of New Range of Products - Case Studies","og_description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","og_url":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/","og_site_name":"Case Studies","article_publisher":"https:\/\/www.facebook.com\/tempestadvertising\/","article_published_time":"2022-04-14T12:11:20+00:00","article_modified_time":"2023-06-01T12:10:43+00:00","og_image":[{"width":762,"height":417,"url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/04\/hil1-1.jpg","type":"image\/jpeg"}],"author":"Tempestadvertising","twitter_card":"summary_large_image","twitter_creator":"@TempestAdv","twitter_site":"@TempestAdv","twitter_misc":{"Written by":"Tempestadvertising","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#article","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/"},"author":{"name":"Tempestadvertising","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8"},"headline":"Birla HIL &#8211; Launch of New Range of Products","datePublished":"2022-04-14T12:11:20+00:00","dateModified":"2023-06-01T12:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/"},"wordCount":231,"commentCount":0,"publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/","name":"Birla HIL - Launch of New Range of Products - Case Studies","isPartOf":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website"},"datePublished":"2022-04-14T12:11:20+00:00","dateModified":"2023-06-01T12:10:43+00:00","description":"To see Tempest Advertising work in action, check out these case studies and see how we help our clients to build their brand and generate more leads and traffic","breadcrumb":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tempestadvertising.com\/casestudies\/hil\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/hil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tempestadvertising.com\/casestudies\/"},{"@type":"ListItem","position":2,"name":"Birla HIL &#8211; Launch of New Range of Products"}]},{"@type":"WebSite","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#website","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","name":"Case Studies","description":"Tempestadvertising","publisher":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tempestadvertising.com\/casestudies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#organization","name":"Tempest Advertising Pvt. Ltd.","url":"https:\/\/www.tempestadvertising.com\/casestudies\/","sameAs":["https:\/\/www.instagram.com\/tempest_advertising\/","https:\/\/www.linkedin.com\/company\/tempest-advertising\/","https:\/\/www.youtube.com\/channel\/UC96H6qG3ppEquy5zRFj2DwA","https:\/\/www.facebook.com\/tempestadvertising\/","https:\/\/twitter.com\/TempestAdv"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/","url":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","contentUrl":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-content\/uploads\/2022\/03\/webpost-tempest.jpg","width":1200,"height":630,"caption":"Tempest Advertising Pvt. Ltd."},"image":{"@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/05d7ce8147cb239b14313865971679f8","name":"Tempestadvertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tempestadvertising.com\/casestudies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d65f658b1aa1921235810d6a283eb82?s=96&d=mm&r=g","caption":"Tempestadvertising"},"url":"https:\/\/www.tempestadvertising.com\/casestudies\/author\/tempest-2-2\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/1023"}],"collection":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/comments?post=1023"}],"version-history":[{"count":7,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/1023\/revisions"}],"predecessor-version":[{"id":1425,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/posts\/1023\/revisions\/1425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/media?parent=1023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/categories?post=1023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tempestadvertising.com\/casestudies\/wp-json\/wp\/v2\/tags?post=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}