Case Studies

Glittering Since 1949 – A 70 Year Affair.

Glittering Since 1949 – A 70 Year Affair.

The Background:

P Satyanarayan & Sons are one of Hyderabad’s most trusted Jewellers for generations. Established in 1949,
P. Satyanarayan Sons have gained a reputation for providing high-quality gold Jewellery. Recently, they turned 70, and this called for a campaign that would celebrate its existence and the loyalty and trust of their customers.

The Challenge:

Our challenge was complex. How do we reach a wider target audience? We aimed to target existing customers and retain them and also spark the interest of new ones. 70 years is an iconic moment for a brand – more so for a Jewellery brand. How do we make the employees of P Satyanarayan & Sons feel? And how do we recreate a timeless legacy? Does our target audience believe in digital? We figured that 70 years is a moment of celebration – for everyone involved. Maybe a grand celebration with effective advertising could compel people to take notice? These are just some of the questions that we asked ourselves.

The Solution:

Based on the requirement, we ideated, conceptualized and developed a 360-degree campaign and chose Traditional Advertising in Urdu and Hindi to reach TG. We unveiled a never before campaign – Sattar Saalon Ki Vishwas, to reinforce the legacy of trust of 70 years. After all, PSS is trusted by generations. Print, Outdoor, Promotional materials and events and AV format. A TVC celebrating the iconic moment of 70 years was also rolled out.
1 Crore + worth gifts for the lucky draw to reach a wider TG audience coupled with HR branding – to recognize and reward long-standing employees for their loyalty and performance.
Here’s how we broke it down & made it work:
One-month long campaign:

Print Outdoor Promotional material and events AV format Digital
Press Ads Bus-branding Merchandising Theatre Ad Facebook
Flyers Hoardings Customer meets TVC Instagram
Medians Mailers Corporate video WhatsApp
Bus shelter advertising Give ways Emailer
In-store branding
The Result:
  1. The campaign resulted in a 2X increase in walk-ins compared to the before campaign days.
  2. Increased the recall factor and tapped new customers and retain old customers.
  3. The Campaign successfully run and ended with a Grand Bumper draw event, where customers were invited and the lucky ones won a Car, 2 Wheelers, International Trip, TV’s, Refrigerators, Washing Machines and Smartphones.
  4. Celebrated the iconic success of the PSS 70 Years journey with the customers.

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