Case Studies

Sparkling Like Sapphire

Sparkling Like Sapphire

The Background:

Sapphire Tower is a luxurious tower boasting G+23 floors. A part of the Cybercity Rainbow Vistas @ Rock Garden gated community, Sapphire Tower is as premium as it can get and comes with enviable ready amenities.

The Challenge:

Cybercity already enjoys a high degree of popularity and one of the most trusted realty brands in Hyderabad which has developed 6.5 million+ SFT and 20 million SFT under construction with 4000+ happy families. How do we reignite the buzz around for the launch of a new premium tower, Sapphire?

The Solution:

We figured that in order to create buzz around a luxurious tower such as Sapphire, we would keep things simple and straightforward. We figured our target audience is short of time and likes to move at a quick pace. A simple design layout and copy would do. Why complicate? So toappeal to our target audience, we decided to go on print, digital and radio.

The Print Ad:

Jacket Ad – Times of India.
RADIO SPOT:Big FM, Fever FM, Red FM

The Result:

170+ enquiries on the launch day.

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