Case Studies

putting a tyre brand back on its wheels

putting a tyre brand back on its wheels

Company :

Hartex is one of the leading manufacturers and exporters of quality bicycle tyres and tubes for more than
40 years now.

Campaign Brief :

Hartex sells tyres internationally. Owing to the complex specifications of tubes, tyres, threads, valves, etc., buyers were not able to place their orders correctly, and Hartex was suffering losses owing to incorrect deliveries.

The challenge :

The orders they were getting were all wrong.

The Solution :

We researched all the standard specification systems in use, and detailed the ordering procedure so as to leave no space for interpretation.

Our Approach :

We solved the problem by implementing an error-proof specifications submission system online for Hartex.

The Result :

Buyers were able to communicate their correct requirements, and Hartex had solved its problem. We went the extra mile and redid the Hartex website, thus giving the brand more mileage.

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