{"id":45,"date":"2020-05-14T10:31:24","date_gmt":"2020-05-14T10:31:24","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/blog\/?p=45"},"modified":"2021-11-19T07:37:15","modified_gmt":"2021-11-19T07:37:15","slug":"has-the-pandemic-made-us-all-millennials-2","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/blog\/has-the-pandemic-made-us-all-millennials-2\/","title":{"rendered":"Has the pandemic made us all millennials?"},"content":{"rendered":"<p class=\"last-modified\">This post was last updated on November 19th, 2021 at 07:37 am<\/p><p>Theirs was an uncertain world. Turbulent even. With infinite choices and an ambiguous value system. We called them the millennials little knowing that we shared the same environment but with a different belief system. Businesses, entrepreneurial ventures, personal relationships, habits and behavior revolved around this new breed. Who were they? What had happened to the world? Were we even on the same planet? <\/p>\n<p>Come 2020 and there were larger things in store for the entire humankind. An invisible, brainless microbe was soon to bring humanity down on its knees. Without warning. Without mercy. And this is where we are today, at a point of survival. But along with the killer was also a sliver lining. Lessons we never would have learnt. Habits and behavior, we never would have questioned. Across age groups and peer groups we were suddenly in survival mode.<\/p>\n<p>So, what did this virus do to us? For one, it was a balancing act. The millennial had one more complex crisis on hand. This time not about drifting anchorless in an uncertain world but living in it. For the older generation, it meant living in the \u201cnow\u201d, much like the millennials. Middle aged people putting off \u201cme time\u201d suddenly began questioning life\u2019s expiry date. Distanced children became closer and not just a digital version on Skype. Older people indulged in little idiosyncrasies. The thirties something got a taste of a slowed down life. The anxiety was the same: \u201cHope we come through this.\u201d<\/p>\n<p>Meanwhile, globally, leaders were at a loss. Humanity vs. economy. Healthcare vs. herd immunity. The truth vs. fabrication. The \u201chow now? had a corollary \u2013 \u201cLive today\u201d. Conversations turned more digital, even with the elderly, who found a way to live for the moment. Somehow, the mortality of humankind had levelled off to include both the young and the old.<\/p>\n<p>Maybe there is no \u201cafter the lockdown\u201d world. Maybe there is just another world we need to get used to. Where, like the millennial, we seek an experience and live it to its potential. There is no hooded figure lurking in the night to end the world. It is just us with the hood pushed back, who collectively will make our way through. And this includes millennials and all those before them.<\/p>\n","protected":false},"excerpt":{"rendered":"\n<div class=\"bl-wr\"><img src=\"https:\/\/www.tempestadvertising.com\/blog\/wp-content\/themes\/twentytwenty\/images\/sandhya.jpg\" \/><\/div>\n<div class=\"pr-spa\">\n<h2>Written by<\/h2>\n<h3>Sandhya Balakrishna <\/h3>\n<h3>Creative Director<\/h3>\n<\/p><\/div>\n","protected":false},"author":1,"featured_media":6,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Has the pandemic made us all millennials?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tempestadvertising.com\/blog\/has-the-pandemic-made-us-all-millennials-2\/\" \/>\n<meta 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