{"id":44,"date":"2020-05-01T08:57:37","date_gmt":"2020-05-01T08:57:37","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/blog\/?p=44"},"modified":"2021-11-19T07:37:48","modified_gmt":"2021-11-19T07:37:48","slug":"planning-to-hit-the-ball-out-of-the-park-in-your-next-pitch-consider-this-as-your-test-run","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/blog\/planning-to-hit-the-ball-out-of-the-park-in-your-next-pitch-consider-this-as-your-test-run\/","title":{"rendered":"Planning to hit the ball out of the park in your next pitch? Consider this as your test run"},"content":{"rendered":"

This post was last updated on November 19th, 2021 at 07:37 am<\/p>

As an advertiser, you are always looking forward to the next pitch. (If you are not, you are probably in the wrong line of work \u2013 but that\u2019s a topic for a different blog.) As an account manager, you are always looking forward to roping in the next big \u2018whale\u2019, but most of the time you have to settle for small fry. As a creative person, you are looking to unleash your creative juices, free from the restraints of \u2018brand guidelines\u2019 and the nature of your clients\u2019 expectations.<\/p>\n

The above is true for any and all ad men and women across the world. Remarkably, in India, which is the most unique market in the world, we are still untrained about \u2018What makes a good pitch?\u2019 It\u2019s not a set of rules to be followed to the letter. It\u2019s just a few guidelines to ensure you are not wasting your time with a wild goose chase when you could be investing it in something useful. <\/p>\n

1. The Client\u2019s Reputation <\/h2>\n

Has it ever happened to you, that you spend weeks making a great campaign only to discover at the pitch meeting that the client never had any intention of hiring you, or any other agency for that matter. Or maybe your pitch was successful and you began a partnership, but a month later you don\u2019t see the money. When you ask your client you get something along the lines of \u2018You will get it in a matter of days.\u2019 These could be entirely avoided if you would just research about your client\u2019s reputation a little bit. Ask around, do your research and get a true picture of who your prospective client really is. It will save you a lot of time and money in the future.<\/p>\n

2. Ability to Spend on Media <\/h2>\n

This is a little more nuanced than the first. Long story short \u2013 the more your client can spend on media, the more traction and attention your work will receive, the more your agency will grow. It\u2019s a simple equation.<\/p>\n

3. Quality of the work done in the past <\/h2>\n

Your client is sometimes looking for a new agency because he isn\u2019t happy with the level of work his current agency is providing him. However, that\u2019s not always the case. Sometimes, you need to be observant about the kind of ad campaigns your prospective client has produced in the past. It will give you an idea of what kind of work they like and how intelligent they are with understanding and utilizing commercial art to grow their brand. <\/p>\n

4. How many agencies have been called for the pitch? <\/h2>\n

This knowledge can help you approach a decision after considering many possibilities. You might think that if the competition is too high or if you are going up against big agencies like ONM and Publicis, it is almost a given you will lose. Yet, it might not always be the case. Having this knowledge is like an ace up your sleeve. It can help you assess the situation very keenly, and make decisions after considering many different perspectives.<\/p>\n

5. What is the fee going to be? <\/h2>\n

As a marketer however, the guidelines are even simpler. They help you make the best choice in the quickest possible way. <\/p>\n