{"id":38,"date":"2019-01-02T10:28:35","date_gmt":"2019-01-02T10:28:35","guid":{"rendered":"https:\/\/www.tempestadvertising.com\/blog\/?p=38"},"modified":"2023-09-27T06:17:53","modified_gmt":"2023-09-27T06:17:53","slug":"great-marketing-happens-when-agencies-and-clients-share-mutual-respect-2","status":"publish","type":"post","link":"https:\/\/www.tempestadvertising.com\/blog\/great-marketing-happens-when-agencies-and-clients-share-mutual-respect-2\/","title":{"rendered":"Great marketing happens when agencies and clients share mutual respect"},"content":{"rendered":"<p class=\"last-modified\">This post was last updated on September 27th, 2023 at 06:17 am<\/p><h2 class=\"slideanim\">There is a well-known story in the advertising industry :<\/h2>\n<p class=\"slideanim\">Piyush Pandey goes to the client\u2019s office, and when he\u2019s just reached the gate, the client knows a great idea is on its way. This happens, because they all respect Piyush Pandey and also because Piyush Pandey respects what the client really wants.<\/p>\n<p class=\"slideanim\">Today, it\u2019s 2018, with 8 months gone. Advertising is evolving faster than you can imagine. There\u2019s digital advertising, new platforms, new means of communication, new ways to interact with consumers, and new mediums to execute creative ideas<\/p>\n<p class=\"slideanim\">But somehow the clients can\u2019t keep up. They are never convinced that the ideas suggested by the agencies are great for their brand. It\u2019s because the clients are too accustomed to playing it safe. Somewhere, it\u2019s also the fault of agencies that did not battle hard and gave in. Of course, everybody has bills to pay. Whatever the reason, a majority of clients don\u2019t trust risky ideas. And the lack of trust has its root in the lack of respect. It almost seems like the clients outsource the work to agencies for lack of time and not talent.<\/p>\n<p class=\"slideanim\">To create good campaigns, we need good ideas. But to create great campaigns, we need good ideas, good execution, good client servicing leaders, smart marketing agents on the client\u2019s side, and above all, MUTUAL RESPECT among all the players in the game.<\/p>\n<p class=\"slideanim\">Of course, no good idea truly ever dies. Agencies have a way of morphing it and selling it to other clients. We usually call it recycling. But it\u2019s the client that is too timid to take risks that ends up losing.<\/p>\n<p class=\"slideanim\">You could argue that not everyone is Piyush Pandey. To that, the only counter argument is: Piyush Pandey didn\u2019t become who he is by playing it safe. And the brands he played got bigger by the day because they believed in his big ideas.<\/p>\n<p class=\"slideanim\">So as an agency if we don\u2019t have the client\u2019s respect, if we give them whatever they want without making a strong argument, we are only limiting ourselves from becoming great advertisers.<\/p>\n","protected":false},"excerpt":{"rendered":"\n<div class=\"bl-wr\"><img src=\"https:\/\/www.tempestadvertising.com\/blog\/wp-content\/themes\/twentytwenty\/images\/userimage.png\" \/><\/div>\n<div class=\"pr-spa class=\"slideanim\"\">\n<h2>Written by<\/h2>\n<h3>Tempest<\/h3>\n<\/p><\/div>\n","protected":false},"author":1,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Great marketing happens when agencies and clients share mutual 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