Adarsh, Hennur Road Project was a challenging brief to crack, but infinitely worthwhile. Adarsh wanted to introduce three different projects, Adarsh Pinecourt, Adarsh Tranqville and Adarsh Wisteria within one campaign. While Pinecourt was an apartment project, Tranqville and Wisteria were villas.
Different TG, different properties for one campaign with just one thing in common: Location
Since the primary goal was to drive maximum number of enquires, we decided to invoke curiosity among the target audience. When we say ‘hidden treasure’ our mind automatically asks two questions: What’s the treasure? And where is it hidden? The quest for the answer to these two questions would drive people to enquire about the projects.
Lastly, just as the word ‘hidden’ invokes curiosity, so does the word ‘treasure’ as it denotes how a home in this area is indeed, a great investment opportunity.
As anticipated, 140 campaign enquiries in the first two weeks.
The Hidden Treasure of Bangalore was found and how!